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LeanData Empowers Enterprises to Automate Sophisticated Sales Operation Processes for Global Lead Matching and RoutingSUNNYVALE, Calif., April 3, 2018 /PRNewswire/ -- LeanData, the leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a new capability that adds depth and breadth to its industry-leading Routing Platform. LeanData's Territory Management capability empowers sales and marketing teams to execute go-to-market strategies that seamlessly automate complex territory lead routing and distribution. As high-growth companies expand into new territories, regionally, nationally, globally, it is imperative to speed the automation of lead routing for teams or individuals with specific sales territories and target accounts. The Territory Management capability adds depth and breadth to the LeanData Routing Platform, empowering sales and marketing operations teams to effectively manage sophisticated lead routing strategies, including account-based, round-robin, or territory to accelerate time to revenue. "We are seeing many mid-market and enterprise-sized companies focus their growth strategies on rapidly expanding and optimizing their sales territories. LeanData's Territory Management capability automatically routes leads to the appropriate team or individual based on sophisticated territory definitions," said Hendrick Lee, vice president, product, LeanData. "LeanData's Routing Platform is now the first end-to-end solution for managing customers most comprehensive Lead Routing processes. This announcement furthers LeanData's product innovation and commitment to facilitate meaningful connections between data and people to get to revenue faster."
"LeanData's robust Routing platform is a critical component of our integrated sales and marketing technology stack. As we (Financialforce) prepare to expand our sales territories, it is critical for us to leverage a solution that would enable us to create our own sales territory definitions and automatically route leads to the right reps based on those definitions," said Tiffany Yick-Whitney, director, marketing operations, Financialforce. "LeanData's Territory Management feature is the solution we need to deliver Leads to the right team or person, and ultimately empower our sales and marketing teams to align around the data to deliver personalized experiences to our customers at every touchpoint." Visit leandatainc.com to learn more. About LeanData Media Contact
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