|[April 10, 2012]
Lavastorm Analytics Automates Advertising Data Management Processes for Nexage
BOSTON --(Business Wire)--
Analytics, a global business performance analytics company, has been
chosen by Nexage,
a leading mobile advertising exchange, to enhance the effectiveness of
Nexage's mobile advertising data aggregation process. The Lavastorm
Analytics Platform allows Nexage to correlate and analyze inventory
to enhance how Nexage enables its buyers-such as ad networks, demand
side platform (DSP), and real-time buyers-to plan for and execute mobile
As the leading exchange in mobile advertising, Nexage organizes and
merchandizes advertising inventory from publishers to provide ad buyers
the information they need to support media planning and campaign
operations. The information provided to ad buyers includes metrics such
as total available ad space and inventory availability by content type
(e.g., mobile web and application), operating system, media type (e.g.,
rich media ad units), and audience characteristics (e.g., demographics,
psychographics, location, and device ID-enabled impressions). The
ability to organize and present audience is a critical lever to drive
liquidity to the benefit of buyer and seller alike.
Nexage uses Lavastorm to correlate and help analyze publisher-provided
data and dynamic data from the Nexage Exchange itself. In this way,
Nexage capitalizes on the Lavastorm Analytic Platform's highly adaptive
and visual interface to see, understand, and manage large and disparate
data at the atomic level.
"As an exchange, Nexage creates value to our publishers and buyers by
continuously providing visibility into our inventory; that visibility
promoes our publishers' mobile assets and enables our buyers to plan
and execute spend to best meet their campaign needs," said Victor
Milligan, CMO of Nexage. "With Lavastorm, we are able to drive this
value while gaining important efficiencies."
"In the age of Big Data, choosing the right analytics platform is the
difference between drowning and surfing," said Drew Rockwell, CEO of
Lavastorm Analytics. "With the Lavastorm Analytic Platform, advertising
exchanges like Nexage are able to harness the power of their data and
use it to propel their businesses forward by finding new insights and
delivering innovative new services to their customers."
For more information about Lavastorm Analytics' products and services
and the Lavastorm
Analytic Platform, visit www.lavastorm.com,
follow us on Twitter,
or join the business analytics conversation on LinkedIn.
Tags: Lavastorm, Nexage, Analytics, Mobile, Ad Exchange,
Lavastorm Analytics Platform, Advertising, Data Management
About Lavastorm Analytics
Lavastorm Analytics is a global business performance analytics company
that enables companies to analyze, optimize, and control the performance
of their business processes. Using next-generation data discovery
analytics tools and methodologies, the Lavastorm Analytics Platform
reaches across siloed data sets to analyze processes, find defects, and
build controls to ensure that complex financial, operational, and
customer experience processes perform in an optimized way. The visual,
step-by-step interface enables deep analytic design at a granular data
and business process level, increasing business decision makers'
self-sufficiency and confidence, delivering rapid financial business
value. Lavastorm Analytics' solutions are used by thousands of business
and IT professionals on six continents and are applicable in almost any
industry, including communications, financial services, insurance,
utilities, and healthcare.
For more information, please visit: www.lavastorm.com.
Nexage is the leading mobile advertising exchange, connecting over 300
publishers and developers with over 150 demand sources. The Nexage
Exchange, powered by Nexage's innovative integrated RTB and
mediation platform, is the market's most advanced and complete exchange.
As part of Nexage Exchange, RTB has scaled and continues to grow
more than 77% per month, creating the largest and fastest growing
RTB-driven mobile exchange. The Nexage Exchange delivers both
public and private exchanges to enable buyers and sellers to benefit
from a vibrant, highly liquid market with the associated controls so
that both buyers and sellers grow their respective businesses as they
want. Nexage serves customers on a worldwide basis with offices in
Boston, New York, and San Francisco. Come visit us at www.nexage.com
or follow us on Twitter (News - Alert) @Nexage.
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