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Koodo and El Tabador Continue the Fight against Hunger!
TORONTO, Dec. 17, 2012, 2012 (Canada NewsWire via COMTEX) --
El Tabador releases special holiday carols album to raise funds for Food
Banks Canada
Koodo Mobile, Canada's smart and
affordable mobile alternative, has created another creative way to help
feed hungry Canadians. Koodo's star spokescharacter, El Tabador, has
recorded his very own holiday album, A Merry Mariachi Holiday and for every download and share of the songs, Koodo will make a cash
donation to Food Banks Canada to help the fight against hunger. The
album of festive carols, featuring original lyrics written and sung by
El Tabador himself, is available now for free at www.MerryMariachi.com or on Koodo's Facebook page at www.facebook.com/koodo.
"El Tabador is no stranger to the fight against hunger, but he needs the
help of Canadians this holiday season to give it a one-two punch," says
Lise Doucet, VP, Marketing and Communications, Koodo Mobile. "This
engaging fundraising initiative makes it easy for Canadians to help the
fight against hunger. By visiting MerryMariachi.com or our Facebook page, Canadians can help those in need while getting El
Tabador's hilarious takes on some holiday classics! It's our way of
giving back and saying thanks for making us Canada's most recommended
national mobile phone company."
Not only is El Tabador Canada's favourite Luchador and world-class
heartthrob, he's adding another notch to his belt as he takes the music
industry by storm. A Merry Mariachi Holiday is sure to be a hit with El Tabador's smooth vocals and unique take on
old classics including: Silent Fight, O Winter Blows, 12 Days of
Regifts, Under Mistletoe and Deck the Pecs. The album is only available
until January 6, so get online, download and share the songs while
doing some social good at the same time!
"This is a fun and easy way for Canadians to get involved and help the
fight against hunger," says Katharine Schmidt, Executive Director, Food
Banks Canada. "We're extremely excited that Koodo is putting the small
but mighty El Tabador to work for Food Banks Canada once again. We
encourage everyone to download A Merry Mariachi Holiday and help make a difference this holiday season."
About Koodo
Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in
2008, Koodo led a mobility revolution across Canada, with a simple and
transparent approach to cellular service including plans that are easy
to understand and affordable. Koodo also introduced the world to the
revolutionary Tab. Often imitated but never duplicated, the Tab is an
alternative to fixed-term contracts that allows customers to put up to
$150 of a phone's price on their Tab. Ten per cent of each monthly
bill is then credited to the Tab, and existing customers who have paid
off their Tab may be eligible to receive any Koodo phone at no
additional cost.
In another industry-leading move, Koodo has given long distance the boot
with their Canada-wide plans. No more long distance and roaming charges
for calls to and from anywhere in Canada. With Koodo, data
automatically adjusts to customer's monthly usage which means customers
only pay for the data they use.
This innovative approach to affordable mobility has helped Koodo win
multiple awards, including being named the 2010 Strategy Brand of the
Year - the youngest brand to win this title - and having the 2010 Koodo
Sugar Streak campaign be the first ever Canadian campaign selected for
Google's 2010 Annual Global Creative Canvas. Most recently Koodo was
ranked highest in customer satisfaction among stand alone cell phone
carriers in the J.D Power and Associates 2012 Canadian Wireless Total
Ownership Experience StudyTM and was also named Canada's number one most
recommended mobile phone company.
Check out Koodo at www.koodomobile.com
About Food Banks Canada
Food Banks Canada is the national charitable organization representing
the food bank community across Canada. Our Members, Affiliate Member
food banks, and their respective agencies serve approximately 85% of
people accessing emergency food programs nationwide. We continue to
work to find short and long term solutions for the close to 800,000
hungry Canadians who are assisted by a food bank every month.
SOURCE: Koodo Mobile
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2012/17/c9643.html
SOURCE: Koodo Mobile
or to schedule an interview please contact: Kelly Baita Strategic Objectives
kbaita@strategicobjectives.com 416-366-7735 x224
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