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Koodo and El Tabador Continue the Fight against Hunger!
[December 17, 2012]

Koodo and El Tabador Continue the Fight against Hunger!

TORONTO, Dec. 17, 2012, 2012 (Canada NewsWire via COMTEX) -- El Tabador releases special holiday carols album to raise funds for Food Banks Canada Koodo Mobile, Canada's smart and affordable mobile alternative, has created another creative way to help feed hungry Canadians. Koodo's star spokescharacter, El Tabador, has recorded his very own holiday album, A Merry Mariachi Holiday and for every download and share of the songs, Koodo will make a cash donation to Food Banks Canada to help the fight against hunger. The album of festive carols, featuring original lyrics written and sung by El Tabador himself, is available now for free at www.MerryMariachi.com or on Koodo's Facebook page at www.facebook.com/koodo.

"El Tabador is no stranger to the fight against hunger, but he needs the help of Canadians this holiday season to give it a one-two punch," says Lise Doucet, VP, Marketing and Communications, Koodo Mobile. "This engaging fundraising initiative makes it easy for Canadians to help the fight against hunger. By visiting MerryMariachi.com or our Facebook page, Canadians can help those in need while getting El Tabador's hilarious takes on some holiday classics! It's our way of giving back and saying thanks for making us Canada's most recommended national mobile phone company." Not only is El Tabador Canada's favourite Luchador and world-class heartthrob, he's adding another notch to his belt as he takes the music industry by storm. A Merry Mariachi Holiday is sure to be a hit with El Tabador's smooth vocals and unique take on old classics including: Silent Fight, O Winter Blows, 12 Days of Regifts, Under Mistletoe and Deck the Pecs. The album is only available until January 6, so get online, download and share the songs while doing some social good at the same time! "This is a fun and easy way for Canadians to get involved and help the fight against hunger," says Katharine Schmidt, Executive Director, Food Banks Canada. "We're extremely excited that Koodo is putting the small but mighty El Tabador to work for Food Banks Canada once again. We encourage everyone to download A Merry Mariachi Holiday and help make a difference this holiday season." About Koodo Koodo Mobile is the smart and affordable Canadian mobile alternative. Launched in 2008, Koodo led a mobility revolution across Canada, with a simple and transparent approach to cellular service including plans that are easy to understand and affordable. Koodo also introduced the world to the revolutionary Tab. Often imitated but never duplicated, the Tab is an alternative to fixed-term contracts that allows customers to put up to $150 of a phone's price on their Tab. Ten per cent of each monthly bill is then credited to the Tab, and existing customers who have paid off their Tab may be eligible to receive any Koodo phone at no additional cost.

In another industry-leading move, Koodo has given long distance the boot with their Canada-wide plans. No more long distance and roaming charges for calls to and from anywhere in Canada. With Koodo, data automatically adjusts to customer's monthly usage which means customers only pay for the data they use.


This innovative approach to affordable mobility has helped Koodo win multiple awards, including being named the 2010 Strategy Brand of the Year - the youngest brand to win this title - and having the 2010 Koodo Sugar Streak campaign be the first ever Canadian campaign selected for Google's 2010 Annual Global Creative Canvas. Most recently Koodo was ranked highest in customer satisfaction among stand alone cell phone carriers in the J.D Power and Associates 2012 Canadian Wireless Total Ownership Experience StudyTM and was also named Canada's number one most recommended mobile phone company.

Check out Koodo at www.koodomobile.com About Food Banks Canada Food Banks Canada is the national charitable organization representing the food bank community across Canada. Our Members, Affiliate Member food banks, and their respective agencies serve approximately 85% of people accessing emergency food programs nationwide. We continue to work to find short and long term solutions for the close to 800,000 hungry Canadians who are assisted by a food bank every month.

SOURCE: Koodo Mobile To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2012/17/c9643.html SOURCE: Koodo Mobile or to schedule an interview please contact: Kelly Baita Strategic Objectives kbaita@strategicobjectives.com 416-366-7735 x224

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