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Knotch Launches Market-Leading, Integrated Intelligence Suite for BrandsKnotch, the leading, independent provider of real-time intelligence on digital marketing, today announced it has expanded its intelligence suite for brands beyond its core Measurement component and, with that, will soon provide access to pre- and post-campaign intelligence (Knowledge and Wisdom) for digital marketing. With a strong focus on branded content intelligence, Knotch is used by Fortune 100 companies including GE, a beta client of the new, integrated suite. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160928005780/en/ Knotch Launches Market-Leading, Integrated Intelligence Suite for Brands (Photo: Business Wire) "We've worked alongside marketers in the fast-changing, digital world over the last ten months to develop the next generation intelligence solution required for them to visualize, understand and trust sentiment and engagement information from hundreds of channels and creative formats. We say 'intelligence' here at Knotch because the word 'data' has become diluted. Any real layer of value is levels beyond data alone," said Anda Gansca, CEO, Knotch. "The two new components of our suite - Knowledge and Wisdom - stemmed from our realization that to create real value for brands, we needed to evolve into the land of contextual intelligence. Today, attenton is scarce. Even with independent, real-time intelligence around one's own digital marketing efforts, most marketers are left wondering, how do I compare against everything else being produced, and more specifically, how do I compare against my competitors? These fundamental questions Knotch is now able to answer." Knotch's redesigned, integrated platform now encompasses three complementary components:
"At GE, we take pride in identifying early and innovative marketing partners. We've partnered with Knotch to understand, benchmark and optimize our significant content investment," said Andy Markowitz, General Manager, Performance Marketing, GE. "The combination of attitudinal and behavioral insight into our content's performance allows us to better understand the impact of our investment when it comes to distribution and creative strategy."
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View source version on businesswire.com: http://www.businesswire.com/news/home/20160928005780/en/ |