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Kevin Frisch Joins Wag! As Chief Marketing OfficerLOS ANGELES, Dec. 11, 2018 /PRNewswire/ -- Wag!, the inventor of on-demand dog walking, has named Kevin Frisch as the company's first Chief Marketing Officer. Frisch joins Wag! from Uber where he served as head of performance marketing and CRM for North America and was responsible for acquisition, engagement, and retention of drivers, couriers, riders, and eaters. "His deep experience working with a marketplace community will help Wag! drive brand awareness, increase dog walker and sitter enrollment, expand our services, and scale the business," said Wag! CEO Hilary Schneider. "Every day, tens of thousands of pet parents count on Wag! to take care of their pups," Schneider said. "Kevin shares our vision of bringing joy to dogs and those who love them, and I'm excited to partner with im to accelerate Wag!'s growth and bring our services to more people and their pets." Frisch previously was CMO for GSN Games. "Helping companies scale rapidly and efficiently is my passion," said Frisch. "As a marketplace innovator, Wag! pioneered a new business model of connecting dog parents, walkers, and sitters with services that make pet parents' lives easier. I'm excited to join the Wag! team and work with them to help this company reach its full potential." To learn more about Wag!, visit: www.wagwalking.com. About Wag!
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