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Keeping Up With the Consumer: New Study From RetailMeNot Reveals Retailers' Hits and Misses in Mobile MarketingAUSTIN, Texas, Aug. 16, 2017 /PRNewswire/ -- RetailMeNot, Inc., a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store (www.retailmenot.com/corp), today released a new study titled "How Retailers Are Adapting to New and Evolving Mobile Marketing." Two hundred marketing decision-makers in retail organizations participated in the study, showcasing a continued increased investment in mobile marketing and, often, the challenge to quickly adapt to changing consumer demand. Download the full study at www.rmn.com/retailermobilestudy2017. The vast majority of retailers surveyed said they are increasing their investments in mobile (92 percent) or social media (89 percent) advertising this year, while simultaneously indicating they experience challenges in executing or successfully tracking ROI on these efforts. As consumers continue their adaption of mobile into every facet of the shopping journey, marketers are challenged to adapt strategies to better fit the mobile-minded consumer. "Marketers should not underestimate the influence mobile marketing has on purchases made in all channels—in-store, online and on mobile devices," said Marissa Tarleton, chief marketing officer, RetailMeNot, Inc. "Equally as important is the ability to attribute sales back to mobile marketing efforts. Because 90 percent of retail sales still occur in-store, mobile is the key to understanding digital attribution from online to offline." Many retailers choose to partner with companies that can help meet these mobile-specific challenges, and with good reason: the study revealed more than 80 percent of retailers that used partner platforms to issue mobile promotions said they received above-average ROI, up from 66 percent of retailers in 2016. AdditionalKey Learnings:
At RetailMeNot, our brand and data experts work closely with retailers to evaluate mobile influenced in-store sales to drive more shoppers and improve conversion. In fact, according to a recent study on mobile attribution, average campaign returns on advertising spend (ROAs) with RetailMeNot equal approximately 12.6x the investment. For more information, visit: www.retailmenot.com/corp. Methodology About RetailMeNot, Inc. Media Contacts: Chelsie Baugh
View original content with multimedia:http://www.prnewswire.com/news-releases/keeping-up-with-the-consumer-new-study-from-retailmenot-reveals-retailers-hits-and-misses-in-mobile-marketing-300504989.html SOURCE RetailMeNot, Inc. |