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Juniper Content Reports 3Q 2008 Results
[November 21, 2008]

Juniper Content Reports 3Q 2008 Results


(Wireless News Via Acquire Media NewsEdge)
Juniper Content, a media and entertainment company, announced its
financial results for the quarter ended September 30.

Juniper Content reported that net sales for the third quarter of 2008
grew 8 percent to $675,764 as compared to net sales of $628,273 for the
third quarter of 2007. Net loss for the quarter ended September 30, was
$2.12 million, or $(0.38) per share, as compared to a net loss of $1.49
million, or $(0.27) per share for the quarter ended September 30, 2007.
The increased loss was due primarily to a reduction in the benefit from
income taxes of $604,348 and an increase in depreciation and
amortization expense of $258,993 offset by a reduction in selling,
general and administrative expenses of $405,136.

Sorpresa!, the Company's 24/7 Spanish-language children's television
network and digital community, had approximately 1.171 million
subscribers as of August 31, the most recently reported data, a gain of
25 percent from August 2007. During the quarter, Sorpresa! experienced
growth both in existing cable systems as well as new launches on more
than 10 systems, including Austin, TX, San Francisco, CA, and Tampa,
FL, for an average monthly subscriber growth rate of 2 percent. At the
end of September 2008, however, Sorpresa! was moved from basic carriage
to the Hispanic Tier in communities in Dayton and Kettering, Ohio,
resulting in a reduction of approximately 145,000 subscribers, based on
preliminary estimates. Sorpresa! is generally carried on Hispanic Tiers
across America, and the cable operator in these systems concluded that
the population of Hispanics in these two specific markets,
approximately 1.85 percent, did not support continued digibasic
distribution. The Company believes that there are no other markets
where similar circumstances exist at this time.

"We continue to make progress in establishing Sorpresa!, the nation's
fastest growing Spanish-language children's network, as the leading
brand for Hispanic kids and their families," said Stuart B. Rekant,
Chairman and CEO of Juniper Content "We are pleased with the recently
announced facility transactions that reduced our operating expenses,
eliminated our debt, and enables management to focus our efforts on the
continued growth of Sorpresa! and its digital community. We ended the
third quarter with $1.6 million in cash, and, despite the current
challenging capital market environment, continue to conduct active
discussions to secure additional financing to fund our growth and
operations and pursue other potential strategic alternatives. Sorpresa!
remains a unique and expanding vehicle for advertisers to access the
dynamic Hispanic youth market."

Third quarter 2008 Television Network sales increased 40 percent from
the third quarter of 2007, equaling $427,381, or 63 percent of total
revenue. Advertising revenue increased 309 percent from the third
quarter of 2007 and Sorpresa! subscription revenue increased 25 percent
from the third quarter of 2007 through growth of the Company's

subscriber base. Third quarter 2008 Network Operations revenue
decreased approximately 26 percent from the third quarter of 2007 to
$238,149, or 35 percent of revenues, due to the loss of a client that
was not replaced in 2008. Production Services revenue, while only a
minimal contributor to revenue, increased from last year's level due to
efforts to enhance the facility's competitive position.

Pursuant to the previously announced facility transactions, revenue
associated with Network Operations and Production Services ceased as of
November 1. Investors can review Juniper Content's detailed historical
pro forma statements of operations and balance sheet information for
periods ended June 30, and prior that exclude results of these lines of
business in Juniper Content's Current Report on Form 8-K filed with the
Securities and Exchange Commission on November 7.


Non-GAAP Measures

Since Juniper Content merged with privately held Firestone
Communications, Inc. ("Firestone"), Juniper Content's historical
results for the nine months ended September 30, 2007 do not include the
results of operations of Firestone for the period preceding the January
19, 2007 acquisition date. As such, reported results for the nine
months ended September 30, are not comparable with results for the nine
months ended September 30, 2007. To provide a basis for comparison, in
addition to reported results for the nine months ended September 30,
Juniper Content is presenting unaudited Non-GAAP combined results for
2008 and 2007 as if the merger with Firestone had been consummated as
of January 1, 2007. Non-GAAP combined information is the arithmetic
combination of the historical results of Firestone and Juniper Content
for the nine months ended September 30, 2007.

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((10Meters - http://www.10meters.com))

Copyright ? 2008 Wireless News

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