[October 19, 2017]

JILL INVESTOR ALERT: Law Offices of Howard G. Smith Announces the Filing of a Securities Class Action on Behalf of J. Jill, Inc. Investors and Encourages Investors to Contact the Firm

Law Offices of Howard G. Smith announces that a class action lawsuit has been filed on behalf of investors who purchased J. Jill, Inc. ("J. Jill" or the "Company") (NYSE: JILL) shares pursuant and/or traceable to its initial public offering on March 9, 2017 (the "IPO"), are encouraged to contact the firm before December 12, 2017, the lead plaintiff motion deadline.

Investors suffering losses on their J. Jill investments are encouraged to contact the Law Offices of Howard G. Smith to discuss their legal rights in this class action at 888-638-4847 or by email to [email protected].

On October 11, 2017, J. Jill announced that the Company was updating its guidance for the third quarter ending October 28, 2017. Specifically, the Company now expects total company comparable sales of -3% to -5%, with a moderate decline in gross margin as compared to last year.

On this news, J. Jill's stock price fell $5.07 per share, or more than 50%, to close at $4.86 per share on October 12, 2017, thereby injuring investor.

The complaint filed in this class action alleges that the Registration Statement filed in connection with the IPO contained false and misleading information because J. Jill's purportedly unique and superior sales and marketing approach had not insulated the Company from adverse trends affecting the overall retail industry, like it claimed. Specifically, the Registration Statement failed to disclose, inter alia: (i) that J. Jill's purportedly unique and superior sales and marketing approach had not insulated the Company from adverse trends affecting the overall retail industry; (ii) that J. Jill's historic gross margin growth was not sustainable and would not continue, as it relied on revenues from shipping fees, increased promotional efforts and other short-term boosts to revenues; (iii) that the Company was carrying increasing amounts of slow moving inventory and would need to significantly mark down sales items and increase promotional efforts in an attempt to continue its sales growth; (iv) that the Company's brick-and-mortar stores were failing, as they were experiencing difficulty attracting customers and maintaining profitability, which would result in the Company shuttering up to eight stores in fiscal 2017, with the rate of store closures accelerating; and (v) that J. Jill's business, prospects and ability to service its long-term debt had been materially impaired.

If you purchased shares of J. Jill, have information or would like to learn more about these claims, or have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at 215-638-4847, toll-free at 888-638-4847, or by email to [email protected], or visit our website at www.howardsmithlaw.com.

This press release may be considered Attorney Advertising in some jurisdictions under the applicable law and ethical rules.

View source version on businesswire.com: http://www.businesswire.com/news/home/20171019006460/en/

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