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ItemMaster Continues Dramatic ExpansionCHICAGO, May 16, 2017 /PRNewswire/ -- ItemMaster, Inc., the only company with the combined On Demand™ content service platform and complete content management services for all brands and retailers, is announcing its continued expansion with new partners including Southeastern Grocers, Schnucks, Hy-Vee, and Gelson's Markets.
Joining a growing network of retailers, e-tailers and mobile developers including Walmart, Jet, Instacart, Google Express, Peapod and Stop & Shop, these new partners are actively engaging with ItemMaster to access needed content and data support for brands in today's data driven market. Since becoming independent in 2016, ItemMaster has executed a rapid expansion strategy that included moving their content platform to the cloud, and building new content service solutions while dramatically accelerating the total number of manufacturer brands and verified products n their Brand Activation™ Platform. "ItemMaster is excited to be able to directly support Winn-Dixie, BI-LO, Gelson's Market, Schnucks, Hy-Vee and a growing list of other retailers in both the traditional and e-commerce grocery space," says Michael Murray, CEO of ItemMaster. "There is no question, better manufacturer content drives more sales in this omni-channel market, and we want to make this easier and better for manufacturers, retailers and their shoppers everywhere." ItemMaster's goal is to make the world's product information available and useful to everyone, and the open API and On Demand access enables this access to all. ItemMaster's open platform is available to any retailer, e-commerce partner or mobile application that can benefit from the 100,000+ manufacturer products active in the rapidly growing ItemMaster Brand Activation Platform. "We're excited to partner with ItemMaster and to be a part of their expanding Retail Exchange Network. At SEG, we are looking for the very best manufacturer content to support our Master Data Management initiative in order to better serve our customers. ItemMaster has the most comprehensive and complete content and with their new on-site Brand Activation Center, we are confident that we can work with them, and our manufacturers, to solve our product content needs for every product supported throughout the organization," said Southeastern Grocers' SVP of Supply Chain, Steve Strachota. Southeastern Grocers is the parent company to BI-LO, Winn-Dixie, Harveys and Fresco y Más; with over 730 stores in their network, SEG is the fifth-largest conventional grocery chain in the U.S. and the second-largest grocer in the southeastern region. Also new to ItemMaster's Retail Exchange Network is Gelson's Markets, a specialty grocery store chain which operates 25 full-service stores in Southern California with a focus on high-quality products and delivering the local flavor of a neighborhood. John Bagan, CMO at Gelson's Markets, said, "At Gelson's we have high standards for quality and service; we've always focused on delivering to those standards throughout all aspects of our business, which is why we partnered with ItemMaster. ItemMaster ensures that our product content needs are met by working directly with manufacturers from whom we purchase. Complete product information is critical." About ItemMaster, Inc. For more information on ItemMaster, visit www.itemmaster.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/itemmaster-continues-dramatic-expansion-300458105.html SOURCE ItemMaster, Inc. 
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