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IPTV subscribers in W. Europe to reach 16.7m by 2010 report(DMEurope Via Thomson Dialog NewsEdge)DMEUROPE-12 April 2006-IPTV subscribers in W. Europe to reach 16.7m by 2010 report (C)2006 DMeurope.com (http://www.dmeurope.com) & DME Ltd. All rights reserved. The number of Western European households subscribing to new television via internet protocol (IPTV) services is expected to reach 3.3m this year and 16.7m in 2010, according to a report from technology market analysis firm Gartner. Despite the robust growth in users, Gartner said that IPTV will struggle over the next five years to become a mainstream revenue opportunity for telecom carriers. Competing against entrenched Pay TV and free-to-air terrestrial TV providers who deliver good quality programming for free, carriers will resort to low-priced services and bundles to drive initial subscriber uptake. As a result, carriers' IPTV revenue in Western Europe during the period will grow from 336m in 2006 to only 3bn by 2010. Carrier go-to-market strategies and initial success with subscriber levels will vary significantly between countries, depending on the level of telecoms competition and the strength of pay TV providers. France is currently far ahead of other markets in terms of IPTV adoption. Gartner predicts that by the end of 2006, almost half of Western Europe's IPTV subscribers will be based in France, some 1.7 million generating revenues of 141m. By 2010, it is expected that the number of subscribers in France will reach nearly 5 million, just under one third of all IPTV subscribers in Western Europe and generating 682m in total revenue. [ Back To TMCnet.com's Homepage ] |