[July 08, 2010] Innovative Solution Expected to Dramatically Expand Access to AR for Users Worldwide Tweet (M2 PressWIRE Via Acquire Media NewsEdge) TOTAL Immersion, the global leader in augmented reality, announces the launch of its newest solution: D'Fusion for Adobe Flash Player. This product is the long awaited solution to the increasing demand from online marketing professionals and advertisers who search for easily accessible augmented reality experiences for a wide audience of consumers. Unlike all other prior web-enabled AR solutions, D'Fusion for Adobe Flash Player avoids the need for a specific AR plug-in download, as the new product is built into the latest version of the Flash plug-in itself. Adobe Flash Player already reaches 99% of Internet-enabled desktops, making AR experiences ready for use on a much larger scale than before. The new release of D'Fusion for Adobe Flash Player allows development of applications with Adobe Flash ActionScript language using Marker Less Tracking Lite (MLT) technology. This process uses existing 2D and 3D materials to directly recognize images printed on the packaging or the product itself. This is an enormous advantage for advertisers as it does not require additional AR specific markers on the material to trigger the experience. In line with its content protection and 'brand-image' securing policy, Total Immersion has developed an innovative security mechanism with this new module, preventing third parties misuse of media. Bruno Uzzan, CEO of Total Immersion states: "D'Fusion for Adobe Flash Player represents a major step forward in the augmented reality industry. To date, Total Immersion is the only software editor proposing an advanced and secured business solution on Adobe Flash. We are proud to announce that significant projects are already in development and will be live in the next coming weeks". An online demo is available at: http://flash.t-immersion.com. About Total Immersion Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D'Fusion technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), North America and Asia. Total Immersion supports the world's largest AR Partner network, with a diversified portfolio of over 80 best of breed solution providers worldwide. Find the latest news about Total Immersion at: http://augmented-reality-news.com. ((Comments on this story may be sent to [email protected])) (c) 2010 M2 COMMUNICATIONS [ Back To TMCnet.com's Homepage ]