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Innotrac Corporation Appoints New CEO Ramesh SrinivasanCHICAGO and ATLANTA, March 25, 2015 /PRNewswire/ -- Innotrac, a best-in-class provider of eCommerce solutions and services to leading digital retailers, including direct-to-consumer fulfillment, order management software and related services, and its growth partner, Sterling Partners, announced today the appointment of Ramesh Srinivasan as the company's new CEO. As CEO, Srinivasan will focus on growing Innotrac's retail clients' eCommerce businesses by continuing to enhance the company's superior technology-enabled services, improving operational best practices and increasing purchasing and distribution efficiencies. One of Srinivasan's top priorities within his first few months as CEO will be overseeing the launch and operations of Innotrac's 11th fulfillment center and largest building to date. Srinivasan assumes the leadership of Innotrac from Scott Dorfman. Dorfman, who founded Innotrac more than 30 years ago, transformed Innotrac into a leading technology-enabled eCommerce services business, and led the company through a significant phase of growth over the last 24 months. He will continue to be a major shareholder and play an active role on Innotrac's Board of Directors. "Immediately after meeting Ramesh, I knew he was the right person to follow me as CEO," said Dorfman. "Ramesh and I share the same fundamental values of how to run a business, with the most important aspect being a passionate focus on employees and clients. His previous technical, management and leadership background will help him quickly appreciate the intricacies of our clients' businesses. Much like the other companies Ramesh has been previously associated with, I expect Innotrac to flourish and grow under his leadership." An accomplished executive with more than 30 years of experience, Srinivasan spent te last nine years with Las Vegas-based Bally Technologies, working through the ranks of the organization and becoming President and CEO in 2012. Prior to Bally, Srinivasan was with Manhattan Associates, where he started as Director of Technical Services; his results-based performance led to him becoming Executive Vice President in less than six years. "I am thrilled to be a part of the Innotrac community," said Srinivasan. "I am looking forward to working with Scott, the Board of Directors, the management team and all Innotrac team members. As an admired leader in the eCommerce space, Innotrac has experienced rapid growth over the past few years. I will be dedicated to ensuring that we sustain that growth over the long term in a disciplined manner. We will constantly evolve and enhance our services and remain the best partner possible to our clients as we continue to help them grow their eCommerce business lines." Sterling Partners first partnered with Dorfman and welcomed Innotrac into its portfolio in January 2014. Sterling focuses on partnering with like-minded entrepreneurs and investing growth capital in small- and mid-market companies in industries with positive, long-term trends. "eCommerce and omni-channel services will only continue to expand and grow stronger as technology improves, the market grows and new opportunities surface within the B2C and the B2B markets," said Todd Miller, Principal at Sterling Partners. "We look forward to continuing our partnership with Scott, Ramesh and the Innotrac team, and we remain dedicated to enhancing Innotrac's service offering and leadership position in the industry." About Innotrac About Sterling Partners
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/innotrac-corporation-appoints-new-ceo-ramesh-srinivasan-300055684.html SOURCE Sterling Partners 
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