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Ingenio(R) Joins Forces With Network Solutions(R) to Bring Pay Per Call(R) to Small Businesses
SAN FRANCISCO, Sept. 24 /PRNewswire/ -- Ingenio, Inc., the leader in live-search commerce, announced an agreement today with Network Solutions(R), a leading provider of Web solutions for small businesses, that will make Pay Per Call available to Network Solutions customers. As a part of this new relationship, Pay Per Call, a performance-based advertising service, will be included in Network Solutions suite of interactive marketing packages. The alliance marks the first time that Network Solutions customers will be able to generate phone calls from potential customers through their online marketing campaigns and pay only for calls received.
Using Pay Per Call, Network Solutions customers will be able to reach the growing number of consumers who actively search for local businesses online, and wish to interact with a live person. Pay Per Call advertisers gain access to new revenue opportunities by having their Pay Per Call ads run across the Ingenio Pay Per Call advertising network comprised of leading search engines, Internet yellow page directories, mobile search, and free directory assistance services providers.
"The addition of Ingenio Pay Per Call to our suite of interactive marketing products reinforces our commitment to providing our customers with an interactive marketing strategy that delivers more than just Web site traffic," said Lara Mehanna, product marketing director of Network Solutions. "Pay Per Call's ability to deliver prospects who are close to a point of sale is yet another way we are helping our pay-per-click customers drive a higher rate of ROI from their interactive marketing campaigns."
As a performance based advertising service, Pay Per Call allows Network Solutions search analysts and marketing solutions customers to effectively manage the ROI of a customer campaign using Ingenio's real-time reporting tools. Creating a Pay Per Call ad is done in five easy steps which includes creating a simple text ad; selecting their service areas and business categories; and setting their phone call lead price using a bid for placement system that helps determine how high in the search results an ad will appear.
"Our partnership with Network Solutions provides small businesses a low- risk way to generate new business at a very attractive cost," said Marc Barach, chief marketing officer of Ingenio. "Businesses like the paid search model because it is so highly targeted and they pay only after they get their desired result and consumers are always looking to have live conversations with someone who can meet their needs. Pay Per Call, as a live-search commerce product, seamlessly melds the needs of both."
Network Solutions expects to begin offering Ingenio Pay Per Call to its customers later this month. For more information on this and Network Solutions pay-per-click offerings, visit http://www.marketing.networksolutions.com/.
About Ingenio, Inc.
Founded in 1999, Ingenio, the leader in live-search commerce, is helping the services economy flourish online by connecting millions of buyers and sellers around the world. Ingenio applications offer sellers the tools to acquire and monetize customers while providing consumers a means to interact with live sellers rather than websites. Ingenio's live-search commerce applications include: Pay Per Call(R), a pay-for-performance advertising service that enables the purchase of live customer phone calls generated through Ingenio's online and mobile search advertising network. Ingenio's earn per call applications, Ether(R) and Live Advice, empower live experts to sell their services to individuals seeking real-time, personal and customized answers to their questions. Ingenio partners with many industry leading companies including AOL, Microsoft and InfoSpace. For more information please visit http://www.ingenio.com/.
Ingenio(R) Pay Per Call(R) and Ether(R) are registered trademarks of Ingenio, Inc.
About Network Solutions, LLC
Network Solutions(R), a leading provider of Web solutions and the pioneer of the domain name registration service, offers a full range of Web-related services, including Web hosting, web design, e-commerce software, search engine marketing, SSL certificates, e-mail services and domain name registration. Network Solutions draws on 28 years of experience to make it simple and affordable for customers to build and manage an online presence through a one-stop Web Solutions provider. Additional information about Network Solutions' offerings is available at http://www.networksolutions.com/.
Media Contacts:
Lisa Revelli For Network Solutions:
Phone: (415) 248-4034 Linda Dickerhoof
Email: lisa@ingenio.com Phone: (703) 668-5257
Email: ldickerhoof@networksolutions.com
Ruben Osorio
Phone: (415) 248-4029
Email: ruben@ingenio.com
Ingenio, Inc.
CONTACT: Lisa Revelli, +1-415-248-4034, lisa@ingenio.com, or RubenOsorio, +1-415-248-4029, ruben@ingenio.com, both of Ingenio, Inc.; or LindaDickerhoof of Network Solutions, +1-703-668-5257,ldickerhoof@networksolutions.com, for Ingenio, Inc.
Web site: http://www.ingenio.com/http://www.networksolutions.com/http://www.marketing.netw
orksolutions.com/
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