[September 04, 2014] |
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The Indoor Location Cannons are Loaded: Let the Battle Commence, Says ABI Research
LONDON --(Business Wire)--
The indoor location market is now accelerating into the mainstream, with
new contracts and deployments announced on an almost daily basis. The
arrival of iBeacons has caught the imagination, but the reality is there
are many more location technologies available, all of which have unique
benefits.
ABI Research's (News - Alert) quarterly indoor location Market Data, Location
Technologies, provides forecasts for all handset and
infrastructure-based indoor location technologies, and looks at both
retail and non-retail markets.
Senior analyst Patrick Connolly commented, "Many companies have focused
on one technology or vertical, but it's clear that both the opportunity
and competition is much greater. The industry needs to consider the
whole ecosystem and which technologies are best suited to each
application and vertical."
For the first time, the industry can now see the full playing field,
with a number of key trends already emerging:
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BLE beacons will take indoor location into a wide variety of
verticals; this is not just for retail.
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Handset-based location will bring indoor into the mainstream, enabling
the market to scale rapidly. It will also place control in the hands
of Google and Apple (News - Alert).
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Carriers continue to invest in network-based technologies based on
small cells and LTE, which ca give them a significant edge,
especially when combined with beacons (SK Telecom) or Wi-Fi (Verizon (News - Alert)).
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The enterprise/corporate market should not be under-estimated. These
markets require much larger deployments and can justify the technology
based on business streamlining.
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Wi-Fi indoor location is far from dead, with next-gen technologies
already entering the market, increasing accuracy and range, while also
reducing cost.
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Handset-based technologies like LED, sensor fusion, and LTE (News - Alert) Direct
will help to bring high accuracy, consistency and social interaction
into the mix.
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Indoor location will combine with always-on GNSS location to enable
new services such as ambient intelligence, hyperlocal social
networking, and the quantified self.
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The number of start-ups in this space continues to grow on a weekly
basis. There are some interesting technologies about to come to market
driving a new round of acquisition. However, differentiation is
difficult and we can expect to see significant attrition over the next
3 years.
These findings are part of ABI Research's Location
Technologies Market Research (https://www.abiresearch.com/market-research/service/location-technologies/).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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