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Impartner Technology Helps National Instruments Double Channel Revenue, Increase Channel Program Net Promoter Score by 30 PercentSILICON SLOPES, Utah, April 27, 2016 /PRNewswire/ -- When National Instruments, the global leader in test, measurement and control solutions, set out to reinvigorate its worldwide partner program, it conducted an extensive, industrywide search for a new Partner Relationship Management (PRM) solution to help it take its program to the next level in the marketplace. In a new video case study launched today, having evaluated 21 bids, selecting 14, and ultimately whittling the list down to five companies who demoed over a period of two days, Director of NI Global Partner Program Armando Valim said that in the end, global SaaS PRM leader Impartner was the only company to meet the company's key requirements. Watch the new case study here: http://www.impartner.com/learning/case-studies/video.aspx?v=TlyOFmvgdVY&t=National%20Instruments "Once we decided to go with Impartner, it was fairly quick and easy to go live and took about 40 days," Valim said. "And we went live in a big way, launching it at our global event, Alliance Day, where we had our partners and our entire sales team for an audience of nearly 2,000 people." The results since launch, says Valim, have been dramatic. "Our program had consisted of 600 partners for quite some time, and we weren't growing. We needed to do something," Valim said. "In just three years, we now have over 1,000 partner companies. We've invested in the channel, we've invested in the processes, and it's paid off." Valim stresses that partner satisfaction is equally important to the program's growth. "We also measure our success by the partner's success," Valim said. "Our net promoter sore has grown 30 percent since 2012, which would not be possible if our partners were not satisfied with the program." A Self-Fulfilling Prophecy If he has any regrets, Valim said it is because they didn't implement the solution sooner. "The operations team is happy, the product marketing team is happy, the sales team is happy, and I have positive quotes from partners about using the portal and the locator," Valim said, noting that NI's program has won numerous awards from vendors, industry associations and partners alike. "Impartner was the perfect choice for us in that we're in this together. We're developing features together and we are improving together. Impartner is coming up with things we could only dream of. They are helping us and our partners be more efficient, and they are helping us save a lot of money. If you ever consider building it yourself you should really think twice." "National Instruments is the perfect example of a company that has transformed their partner program from a way to tier out partners to define compensation levels and a communications channel, to something that truly harnesses the full power of a partner network," said Impartner Chief Marketing Officer Dave R Taylor. "They've turned their partners into an organization that operates with the same visibility and rigor as a direct sales team. That is a critical and predictable contributor to the bottom line and a key completive differentiator." To see more about NI and its use of Impartner's PRM technology to help transform its partner program, click here for the video case study. About Impartner With nearly two decades of experience in accelerating indirect sales, Impartner delivers the industry's most advanced SaaS-based Partner Relationship Management solution, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. The largest pure-play PRM vendor in the world, Impartner provides the industry's only turnkey solution that can deploy an enterprise-class Partner Portal in as few as 30 days, using the company's highly engineered, three-step Velocity™ onboarding process. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit www.impartner.com, or in the United States call +1 801 501 7000, for EMEA general call +33 1 40 90 31 20, for London call +44 0 20 3283 4465, and for LATAM call +1 954 364 7883. Follow Impartner on LinkedIn, Twitter and Facebook. Contact: Logo - http://photos.prnewswire.com/prnh/20150821/260238LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/impartner-technology-helps-national-instruments-double-channel-revenue-increase-channel-program-net-promoter-score-by-30-percent-300258602.html SOURCE Impartner |