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Impact of Consumer Ratings and Reviews Surges in COVID-19 EraCHICAGO, April 01, 2020 (GLOBE NEWSWIRE) -- PowerReviews reveals the significant impact that COVID-19 has had on both consumer behavior and their interaction with online ratings and reviews in its report published today. The PowerReviews Ratings & Reviews Retail Market Trends Report - COVID-19 Edition is based on analysis of consumer activity across more than 1.5MM review product pages from the websites of more than 1,200 brands. It reveals:
Carol Krakowski - Director, Insights at PowerReviews, states: “But it’s not just the fact that both these metrics increase that is significant, it’s the extent to which this is the case. Both conversions and review engagement more than doubled in less than a month. “However, review length is down in the same perio. Given broader consumer trends of high conversion levels at the moment, the next month represents an opportunity to generate deep and impactful review content for brands and retailers.” Traffic steady but conversions skyrocket Conversion levels peak on March 21 2020 after doubling within a month: Review engagement increases significantly Consumer interactions with review content more than doubles during COVID-19 period, peaking on March 20 2020: Read the full research findings on the PowerReviews blog. Research Methodology FURTHER INQUIRIES ABOUT POWERREVIEWS PowerReviews (PowerReviews.com) is a software and data company that works with 1000+ leading brands and retailers to bring authenticity and transparency to commerce. The PowerReviews Customer Content Platform has four solutions that help our customers collect and manage customer-generated content to improve the product and customer experience across the customer journey. We help clients meet the evolving need for social proof, accelerating the path to purchase and brand advocacy. PowerReviews is known for innovation, consultative partnership, and actionable insights, supported by our open platform and approach. Our dedicated team of experts provides thoughtful analysis and turn-key service. PowerReviews is headquartered in Chicago, IL, USA. |