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Huawei, SZMG, and Sobey announce a strategic omnimedia cloud partnership(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 18 September 2014 Release date- 17092014 - Shanghai, China - At HCC 2014 media industry forum today, Huawei, Shenzhen Media Group (SZMG), and Sobey Digital Technology Co., Ltd announced a three-party strategic partnership and unveiled the industry's first business-driven omnimedia cloud solution to help customers in the broadcasting industry implement business agility and easily address challenges in their transition to omnimedia. Following Huawei and CCTV announcing a strategic partnership in the big data storage field at HCC 2013, this is a new Huawei millstone on the road to promoting IT innovation in the broadcasting industry. The theme of the media industry forum is 'Embrace the Cloud and Unleash the Power of Omnimedia'. Gartner senior analyst Venecia Liu, chief engineer of SMZG Fu Fengchun, Sobey CTO Yu Jun, president of Huawei IT product line Zheng Yelai, Huawei media solution director He Ji, and Huawei Enterprise Business Group (EBG) media industry solution chief engineer Xu Huangcheng attended the media industry forum. In addition, over 100 customers from the broadcasting industry were present at the forum to witness the business value brought by HUAWEI Omnimedia Cloud Solution. Huawei, SZMG, and Sobey announce a strategic omnimedia cloud partnership(President of Huawei IT product line Zheng Yelai ,Chief engineer of SMZG Fu Fengchun, Sobey CTO Yu Jun) As HD TV programs, IMAX/3D movies, and mobile new media markets grow rapidly, customers in the broadcasting industry need to provide diversified HD media programs to meet ever-increasing audio-visual demands. As a comprehensive mainstream media organization that covers a wide range of businesses from TV channels, radio channels, movie production, cable TV transmission, broadband access, to new media, SZMG has consistently taken the lead in terms of using technology to promote business innovation. As convergence of traditional and new media becomes inevitable, SZMG plans to build a flat, open, all-in-one news production and operation platform to integrate all types of news resources, thereby bringing about a transition from traditional media operation modes characterized by single-channel ingestion, close production, and one-to-many, one-sided communication to a new production and broadcasting mode that features omnimedia convergence, co-platform production, and multi-channel distribution. The transition facing SZMG is a microcosm of the transition facing the entire broadcasting industry. Huawei has always taken customer needs as a driving force of its business. HUAWEI Media Cloud Solution is aimed at building a business-defined cloud platform to implement IT resource pooling, service automation, and intelligent management, providing a comprehensive media data processing mechanism for the broadcasting field. Cloudified IT infrastructure enables IT systems to be flexibly deployed based on business attributes, accelerating rollout of new channels and programs as well as implementing omnimedia content production and broadcasting anywhere, anytime. In this way, users can obtain a smooth and convenient audio-visual experience, and the resource use efficiency is greatly improved, while the O&M cost is reduced by 50%, the content production time is shortened by 60%, and media asset reclamation efficiency is increased by 60 times. Sobey, an important partner of Huawei Media Cloud Solution, was founded in 1997 and is the largest software development and system integration enterprise in the Chinese broadcasting industry. Sobey is also a leading service provider that offers professional solution design and consulting services and has an in-depth understanding of the broadcasting industry's operation modes and business requirements, as well as keen insights into industry trends. Zheng Yelai, president of Huawei IT product line, said: 'Cooperation with our customer SZMG has helped us gain a deeper understanding of the industry's requirements. Cooperation with ISV Sobey has helped us continuously optimize our solution. In this way, we achieve a triple-win effect. The solution's strategic launch today for the media industry is just a starting point for the three-party cooperation. Our comprehensive strategic cooperation in the future will cover news production and broadcasting, construction of a joint innovation laboratory, 4K video cloud production and broadcasting, and omnimedia public cloud operation. Facing transformations in the media industry such as ultra-HD content production and user-centric information diversity, Huawei will continue to strengthen R&D in large-capacity, high-performance, intelligent, and converged storage systems, professional video processing cloud computing platforms, packet-lossless bearer networks, and distributed data centers, which are all oriented to business optimization. By doing so, we expect to help customers in the broadcasting industry improve news production efficiency and accelerate media convergence.' (c) 2014 Electronic News Publishing - |