|
HAVAS PUSHES ITS INTEGRATION AND DIGITAL STRATEGY INTO MEDIA
PUTEAUX CEDEX, FRANCE, Jan 17, 2013 (MARKETWIRE via COMTEX) --
Puteaux, 17th January 2013
HAVAS PUSHES ITS
INTEGRATION AND DIGITAL
STRATEGY INTO MEDIA
HAVAS FURTHER SIMPLIFIES ITS BRANDS AND STRUCTURE TO CREATE THE MOST
INNOVATIVE
CLIENT FOCUSED MEDIA GROUP
Havas today announced another step forward with its integration
strategy to underscore its simple and agile structure.
The newly created 'Havas Media Group' will include all of
Havas's media
agencies, consisting of Havas Media (operating in 126
markets), within which its media brand MPG and its digital brand
Media Contacts will be fully incorporated
and rebranded, and Arena
Media (operating in 13 markets). The rebrand is supported by a
new simplified structure that places its digital expertise and
content marketing at the core of its operations. This move brings the
media side
of the business in line with the structure of Havas's
creative division, Havas
Creative Group (composed of the Havas
Worldwide global network and Arnold
Worldwide micro-network).
Alfonso Rodes, Havas Media Group's CEO comments: "The explosion of
digital media
means that no one can afford to deliver a siloed
approach to communications.
This new media model integrates our
digital expertise "at the core" of our organisation, promoting
greater agility between all our teams and disciplines.
It's a
simple yet progressive move that enables us to harness the
digital
transformation that has hit all types of media. By
reorganising our teams,
changing the lines of reporting and
investing in building company-wide digital
fluency, we put ourselves
in a unique position in the industry. Our scale and simplicity
allows us to present clients with a shared vision that meets
consumer
demand for more meaningful connections."
The new media organisation allows Havas to continue its strategy to
be the first
major communications holding company to invest
in establishing digital
excellence at the center of all its agencies
around the world. The new structure
will place its specialised
units such as Artemis (the group's global data
management
network), Mobext (mobile network), Socialyse (social media), and
Affiperf (Havas's global trading desk) so that they are more
accessible to the teams from both Havas Media Group and Havas Creative
Group.
On the content marketing side, Havas Sports & Entertainment will
support this
structure with its 36 international offices,
alongside such as Cake (Paris,
London, New York) Havas Event and
Havas Productions.
To manage this new organisation the group has formed a new
executive committee
managed by Alfonso Rodes as the CEO of Havas
Media Group. Dominique Delport,
CEO of Havas Media France is
appointed as Global Managing Director for the Havas
Media Group.
Reporting to Alfonso Rodes, CEO Havas Media Group, he will be in
charge of the commercial activity for all countries and all
brands, strategy,
new business, digital integration and intelligence.
Michel Sibony, "Global Head
of Middle Office", will manage all global
planning and buying operations as well
as the group's digital and
specialist offers. Jordi Ustrell, "Global Head of Back Office" will
oversee the global support services such as IT, HR, legal and finance
Michel Sibony Global Head of Middle Office: "We need to guarantee
our clients
more consistency in every market and more speed in the
delivery of this change
to provide greater effectiveness and more
efficiency when leveraging the new technological given by data
management and technological platforms."
To support this move the Havas Media brand will be relaunched on Jan
24(th) with
a new identity to reflect the tighter, more integrated
organisational structure.
Dominique Delport concludes: "Our clients need change and
innovation more than
ever because beyond media, digital affects any
business with great opportunities
but also potential disruption.
Understanding the relationship between brands and consumers,
especially for the growing digital generation, is essential. Our aim
is to form a new company that lies at the intersection of the
traditional
international holding groups and the new style of
innovative, digital companies.
It's an exciting challenge for our
clients and our teams."
About Havas
Havas (Euronext Paris: HAV.PA) is one of the world's largest global
advertising,
digital and communications groups. Headquartered in
Paris, Havas operates through its two Business Units, Havas Creative
and Havas Media. Havas Creative Group incorporates the Havas
Worldwide (www.havasworldwide.com)
network - formerly Euro RSCG
Worldwide - (316 offices in 75 countries), the Arnold (www.arn.com)
micro-network (16 agencies in 15 countries on 5 continents) as well
as several other strong agencies.
Havas Media (www.havasmedia.com) is the world's fastest growing media
group,
operating in over 100 countries and incorporates two major
commercial brands:
Havas Media (ex MPG) and Arena.
A multicultural and decentralized Group, Havas is present in more
than 100 countries through its networks of agencies and contractual
affiliations. The
Group offers a broad range of communications
services, including digital, advertising, direct marketing, media
planning and buying, corporate communications, sales promotion,
design, human resources, sports marketing, multimedia interactive
communications and public relations. Havas employs approximately
15,000 people. Further information about Havas is available on the
company's website: www.havas.com
29-30 quai de Dion Bouton 92817 Puteaux Cedex, France
Tel +33 (0) 1 58 47 80 00 Fax +33 (0) 1 58 47 99 99
SA au capital de 152 823 482,40 EUR- 335 480 265 RCS Nanterre - APE 7311Z
www.havas.com - Follow us on Twitter: http://www.twitter.com/HavasGroup/
Press Release: http://hugin.info/143438/R/1671313/543262.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants
that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HAVAS via Thomson Reuters ONE
[HUG#1671313]
Contacts:
Communications:
Lorella Gessa
Communications Director
Havas Group
Tel: +33 (0)1 58 47 90 36
Email Contact
Suzie Warner
Global Marketing Director
Havas Media
Tel: +44 (0)7968 450 185
Email Contact
Investor Relations:
Aurelie Jolion
Director of Investor Relations
Havas Group
Tel: +33 (0)1 58 47 92 42
Email Contact
SOURCE: HAVAS
http://www2.marketwire.com/mw/emailprcntct id=B73E07FBC6123B16
http://www2.marketwire.com/mw/emailprcntct id=D06696B09076426D
http://www2.marketwire.com/mw/emailprcntct id=D1B57A60E98CD6AC
[ Back To TMCnet.com's Homepage ]
|
Call Center/CRM
Info Tech 
IP Communications 
Mobile 
Green 
Satellite 
Robotics 
Internet Telephony Magazine
Click here to read latest issue
CUSTOMER 
Cloud Computing Magazine
Click here to read latest issue
M2M Evolution Magazine
