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Hamilton Beach Brands Inks License Deal with Jamba Juice Company [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Hamilton Beach Brands has entered into an exclusive multi-year licensing agreement with Jamba Juice Company to create a line of Jamba Juice branded blenders and juicing products. According to a media release, the Jamba Juice appliances will deliver on the brand promise of Blend in the Good and allow consumers to have the Jamba Juice experience at home. Hamilton Beach will develop, market and sell Jamba Juice appliances at select retailers throughout the United States and Canada and at jambaappliances.com Product launch is currently planned for October. "We are pleased to have the Jamba Juice brand as a license partner and believe our collaboration will leverage Jamba's existing expertise and brand assets. Jamba Juice has clearly established itself as a leader in better-for-you, specialty beverage and food offerings, and we are thrilled to be working closely with them to develop a line of blending and juicing products," said Scott Tidey, senior vice president, North America sales and marketing, Hamilton Beach Brands, "We look forward to offering products that match the quality, tradition and passion Jamba Juice is known for around the world and see the partnership as an important growth opportunity for Hamilton Beach." Jamba svp and chief brand officer, Julie S. Washington added that, "Hamilton Beach was a natural choice to be our partner in developing Jamba branded blenders. We value the world-class capabilities and experience that Hamilton Beach brings." ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |