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Guestlogix Reveals a New Era for Airline Commerce in Europe at IATA WPS 2017New airline commerce platform transforms how airlines use passenger data for sales & marketing, customer relationship management and higher revenues BARCELONA, Spain, Oct. 24, 2017 /PRNewswire/ --?Guestlogix, the global provider of airline commerce technology and a pioneer in onboard retailing and ancillary revenue generation, will be in attendance for IATA World Passenger Symposium (WPS) in Barcelona on October 24-26, unveiling for the first time its new airline commerce platform for carriers in the European Union. In a region where the largest airline – an ultra-low-cost carrier – has succeeded with a business model based on ancillary revenues, European airlines urgently need a new approach to "selling in the sky." Guestlogix is leveraging its technology and retail expertise to transform how airlines sell to passengers. "The business model of air travel is fundamentally changing, and as airlines increasingly unbundle fares, they are putting more responsibility for passenger experience on passengers themselves," said Mike Abramsky, CEO of Guestlogix. "Unfortunately, this can be perceived negatively as 'nickel and diming' rather than airline commerce. To change this perception, airlines need a new data-driven, customer-centric approach to ancillary revenue with the personalization and engagement of leading retailers like Starbucks and Amazon." Aligning passenger experience and retail best practices without sacrificing margins The Guestlogix airline commerce platform allows airlines to 'consumerize' the passenger experience with a direct channel to passengers for sales & marketing, frictionless payments, personalized in-flight offersand data-driven analytics to forecast inventory and offer more relevant ancillaries. The two major operational components of the platform are a flight attendant POS and a consumer-facing passenger app. The passenger mobile app serves as a personal concierge allowing the user to browse the onboard catalog, make purchases easily with multiple payment methods and currencies, and take control of their comfort and stress with personalized, relevant offerings. Flight attendants can access the platform through the POS app on the airline's device of choice, open and close ordering with a single touch, quickly review passenger orders (including pre-orders) and monitor inventory.
IATA World Passenger Symposium in Barcelona is the first chance for airlines in the EU to get "under the hood" of the platform and see what Guestlogix can do to improve passenger experience and drive airline revenues. Currently in pre-release, launch partners and existing airline customers will be deploying the new platform through Q4, with the full commercial release scheduled for January 15, 2018. For more information about the company's new airline commerce platform or to speak with Guestlogix' CEO Mike Abramsky, please contact Vanessa Horwell at [email protected]. Guestlogix, Powering a New Era in Airline Commerce MEDIA CONTACT:
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