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Great Wall Computer Adjusts Organization Framework
(Comtex Business Via Thomson Dialog NewsEdge) SHENZHEN, Jun 19, 2006 (SinoCast China IT Watch via COMTEX) --China Great Wall Computer (Shenzhen) Co., Ltd. (SZSE: 000066), once a leading computer maker in China, recently completed the adjustment to the organization framework, restructuring the original eight business departments divided in terms of product categories and establishing a unified division, according to source close to the company.
The computer manufacturer integrated the desktop computer department, notebook computer department, entire-computer manufacturing center, technical service department, service and solution department, Beijing entire-computer operating platform, and Beijing platform market management department, and set up the entire-computer department headquarters. Lu Zhenyu, vice president of Great Wall Computer, concurrently takes the posts of general manager of the new department and general manger of the product management center of the new department.
It took two years for Great Wall Computer to complete the framework adjustment, according to Huang Maoqing, market director of the company. After the adjustment, it will focus on notebook computer business, striving to realize the sales objective of 160,000 units.
The framework adjustment was started in September 2004, said Huang Maoqing. In the first stage, Great Wall Computer finished the adjustment to background operating departments, integrating market promotion and commercial platforms and establishing market management department and plan business department. In addition, it also added regional platform management center, market management department, and channel management department.
After Zhou Gengshen was appointed president of Great Wall Computer, he adjusted foreground business departments, combining departments such as desktop computer and notebook computer and creating a unified distribution team.
The organization framework adjustment gives prominence to functions of the seven big regional branches of Great Wall Computer, according to Huang Maoqing. Previously, the computer manufacturer had established seven regional subsidiaries in East China, North China, Central China, South China, Northwest China, Southwest China, and South Central China. However, since they were established in terms of different products, they were independent from each other. They possessed their independent business offices and distribution teams, and did not have any business connections.
"Although the regional subsidiaries carried out cooperation sometimes, their competition in most cases consumed huge resources," said Huang Maoqing. They had their own representative offices in each region, and each representative office rented different working sites, which wasted resources. In the new framework, the distribution management center will be in charge of the three businesses of home consumption, commerce and industry, and notebook computer uniformly. The regional subsidiary will not intervene in distribution channels, and they will be under the unified control of the platform management department. This is a completely new cooperative relation, which not only integrated resources, but also avoided competition.
"After the adjustment, the seven regional subsidiaries of Great Wall Computer will firstly establish unified business offices, and set up regional general manager system, enabling them to coordinate with each other," Said Huang Maoqing.
About China Great Wall Computer Group
China Great Wall Computer Group Corporation, affiliated directly to the central government, is specializing in the computer industry and relevant industries. Founded in 1986, it has a registered capital of CNY 110 million, total assets of CNY 12.3 billion, and net assets of CNY 5.5 billion. Now, it possesses 4 listed companies and 8 wholly-owned subsidiaries. In addition, it also takes controlling stakes in 14 firms and has stakes n 11 firms. The total number of employees is around 20,000. China Great Wall Computer (Shenzhen) Co., Ltd. is a listed subsidiary of the group.
(USD 1 = CNY 8.00)
From dycj.ynet.com, Page 1, Friday, June 16, 2006
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