TMCnet News
Global Outdoor Advertising Market 2014-2018: Key Vendors are CBS, Clear Channel Outdoor, JCDecaux, Lamar Advertising and Stroer Media(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/dd827s/global_outdoor) has announced the addition of the "Global Outdoor Advertising Market 2014-2018" report to their offering. Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location. It is a mass-market medium used for broad messages, branding, and support campaigns. The outdoor advertising spending is split between physical and digital. Traditional physical outdoor media includes billboards, street furniture, transit displays, and commercial displays. Digital outdoor media includes any outdoor advertising media that is connected to networks such as smart billboards. The analysts forecast the Global Outdoor Advertising market to grow at a CAGR of 5.75 percent over the period 2013-2018. This report covers the present scenario and the growth prospects of the Global Outdoor Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from both traditional and digital outdoor advertisings. Based on the medium, the market is classified into the following four types: - Billboard - Transit Advertising - Street Furniture - Alternative Media Key Topics Covered: 01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 04. Market Research Methodology 05. Introduction 06. Market Landscape 07. Market Segmentation by Type 08. Market Segmentation by Medium 09. Geographical Segmentation 10. Key Leading Countries 11. Buying Criteria 12. Market Growth Drivers 13. Drivers and their Impact 14. Market Challenges 15. Impact of Drivers and Challenges 16. Market Trends 17. Trends and their Impact 18. Vendor Landscape 19. Key Vendor Analysis 20. Other Reports in this Series Companies Mentioned: - APG | SGA - APN Outdoor - AdSpace Networks - Adams Outdoor Advertising - AirMedia - Burkhart Advertising - CBS - Captivate Network - Cemusa - Clear Channel Outdoor - Clear Media - DDI Signs - Daktronics - Epamedia - EuroMedia Group - Eye Airports - Fairway Outdoor Advertising - IZ-ON Media - JCDecaux - Lamar Advertising - Primedia Outdoor - Stroer Media - Titan Outdoor - Van Wagner Communication - Zoom Media For more information visit http://www.researchandmarkets.com/research/dd827s/global_outdoor CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=dd827s) . (c) 2014 M2 COMMUNICATIONS |