TMCnet News
Global Marketing Analytics Software (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing) Market - Forecast to 2019DUBLIN, Jan. 22, 2015 /PRNewswire/ --Research and Markets (http://www.researchandmarkets.com/research/367p6q/marketing) has announced the addition of the "Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019" report to their offering. Marketing analytics software automates the process of analyzing marketing activities across multiple channels. The software helps the marketers to get a complete view of their marketing activities. This holistic view helps them to optimize their marketing campaign and expenditure. Thus, the companies are deploying the marketing analytics software to decide their marketing strategy and elevate their customer interaction method.
The marketing analytics software market is expected to register tremendous growth in the coming years due to its features, which help the organizations with deeper insights about the market. The software is used in both the marketing methods, i.e., Business-to-consumer (B2C) marketing as well as Business-to-business (B2B) marketing. The B2C buyers use the software to understand what drives customers to convert, and how specific marketing activities affect sales. Whereas, B2B buyers require sophisticated analytics software that supports their sales processes and simplifies them. The top key players driving the marketing analytics software market are Adobe, Accenture, Harte-Hank, IBM, Oracle, Pegasystem, Teradata, Wipro, and SAS. The global marketing analytics market is expected to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84%. Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/367p6q/marketing Media Contact: Laura Wood , +353-1-481-1716, [email protected] To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-marketing-analytics-software-social-media-marketing-email-marketing-seo-marketing-pay-per-click-marketing-display-marketing-video-marketing-content-marketing-market---forecast-to-2019-300024368.html SOURCE Research and Markets |