Global Audience Analytics Markets, 2018-2023 - Increasing User Engagement on Digital Platforms & Growing Focus on Competitive Intelligence

DUBLIN, Feb. 14, 2019 /PRNewswire/ --

The "Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

The audience analytics market size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period.

The demand for audience analytics solution and services is expected to be driven by several factors, such as the increasing user engagement on the digital platform, the growing focus on the competitive intelligence, and the rising need to improve the audience experience.

The audience analytics market has been segmented on the basis of component, application, organization size, vertical, and region. The services segment is expected to grow at a higher CAGR during the forecast period, and the solution segment is estimated to hold a larger market size in 2018 in the market. The adoption of audience analytics software and services among enterprises has become a central part of the business process, due to the ease of the use and the flexibility they offer and is expected to show high growth in the coming years.

The SMEs segment is expected to be the faster-growing segment in the audience analytics market, as SMEs are increasingly adopting advanced analytics solutions to improve the business performance and enhance the productivity. On the contrary, the large enterprises segment is expected to have a larger market size in the market, due to the high budget and the acceptance of the emerging technologies. Enhanced reliability, scalability, and mobility; reduced risks; and improved production are expected to be the major driving factors favoring the adoption of audience analytics solutions and services among SMEs.

North America is expected to witness the highest adoption of audience analytics solutions and services, due to the presence of large enterprises, better technical expertise, and the implementation of the latest technologies. Europe is gradually advancing toward adopting audience analytics offerings o process data at a rapid pace and drive quick business insights.

APAC, MEA, and Latin America are expected to record significant growth rates in the audience analytics market, as several large enterprises are expected to utilize the significant growth opportunities to expand their market in these regions. SMEs in these regions have also realized benefits of analytics and are shifting toward the adoption of audience analytics solutions and services, to enhance the business results and improve their efficiency and productivity.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Audience Analytics Market
4.2 Market By Solution (2018 vs 2023)
4.3 Market Shares of Top 3 Verticals and Regions, 2018
4.4 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing User Engagement on Digital Platforms
5.2.1.2 Growing Focus on Competitive Intelligence
5.2.1.3 Increasing Need to Improve the Audience Experience
5.2.2 Restraints
5.2.2.1 Complexities in Analytical Workflows
5.2.2.2 High Initial Upfront Cost of Analytics Platforms
5.2.3 Opportunities
5.2.3.1 Growing Efforts for the Development of Smart Cities
5.2.3.2 Increasing Adoption of Audience Analytics Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Data Security and Privacy Concerns

6 Audience Analytics Market, By Component
6.1 Introduction
6.2 Solution
6.3 Services
6.3.1 Professional Services
6.3.1.1 Training, Education, and Consulting
6.3.1.2 Support and Maintenance
6.3.2 Managed Services

7 Market By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence

8 Market By Organization Size
8.1 Introduction
8.2 Large Enterprises
8.3 Small and Medium-Sized Enterprises

9 Audience Analytics Market, By Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Telecommunications and Ites
9.4 Healthcare and Life Sciences
9.5 Government and Public Sector
9.6 Manufacturing
9.7 Media and Entertainment
9.8 Retail and Consumer Goods
9.9 Travel and Hospitality
9.10 Others

10 Audience Analytics Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.2 Canada
10.3 Europe
10.3.1 United Kingdom
10.3.2 Germany
10.3.3 France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 Japan
10.4.3 Singapore
10.4.4 Australia and New Zealand
10.4.5 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.2 United Arab Emirates
10.5.3 Qatar
10.5.4 South Africa
10.5.5 Rest of Mea
10.6 Latin America
10.6.1 Brazil
10.6.2 Mexico
10.6.3 Rest of Latin America

11 Competitive Scenario
11.1 New Product Launches/Product Upgradations
11.2 Partnerships, Agreements, and Collaborations
11.3 Mergers and Acquisitions
11.4 Business Expansions

12 Company Profiles

For more information about this report visit https://www.researchandmarkets.com/research/9vzxpp/global_audience?w=5

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