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Global Advertising Display Market 2016-2020 - Growing Popularity of Handheld Devices - Research and Markets

[May 27, 2016]

Global Advertising Display Market 2016-2020 - Growing Popularity of Handheld Devices - Research and Markets

Research and Markets has announced the addition of the "Global Advertising Display Market 2016-2020" report to their offering.

The global advertising display market is expected to grow at a CAGR of 5.88% during the period 2016-2020.

Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces such as embedded touch screens, gesture recognition, and image capturing.

Improved measurement tools will likely propel the growth of global advertising display market during the forecast period. With improved advertising-related display hardware and technology, billboards and other mediums are likely to be equipped with motion tracking cameras and other sensors that will track a viewer's focus point on the advertising display. These sensors display advertisements in accorance to the viewer's mood and capture user data to measure the reach of the campaign.

According to the report, TV advertising has proven that messages that incorporate audio and video can influence audience-buying behavior. The same principle can be applied to digital signage media. Digital signage media vendors ensure that potential consumers can watch advertisements outside their residences.

Further, the report states that the growing popularity of handheld devices, such as smartphones and tablets, is hindering the market growth.

Key vendors: