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GlassView CEO James G. Brooks Jr. to Collaborate with the Wharton Future of Advertising Program on Research into the Future of Digital VideoNEW YORK, June 30, 2016 /PRNewswire/ -- The Wharton Future of Advertising Program (WFoA) at the University of Pennsylvania today announced that GlassView Founder and CEO James G. Brooks, Jr. will collaborate with the WFoA to produce research related to the Internet of Things and future formats of digital video. Brooks will also be joining the Program's Global Advisory Board to serve an active role in upcoming projects and research. GlassView and the WFoA will collaborate on a research project exploring the future of video content and advertising across the Internet of Things. The project will serve to contribute to the dialogue surrounding future formats for digital video and to explore the Internet of Things as a platform for marketers and targeted content providers. This research will be guided by the All Touchpoint Value Creation Model, outlined in the Wharton Future of Advertising Program's book Beyond Advertising, written by WFoA Executive Director Catharine Hays and Wharton Professor Yoram (Jerry) Wind. As a Global Advisory Board Member, Brooks will support many of the Future of Advertising Program's initiatives, including contributing to the Program's Advertising 2020 Project, speaking with students at Program events, and appearing on Marketing Matters, the Program's Sirius XM 111 radio program. "As the Founder and CEO of GlassView, James G. Brooks Jr. offers a fresh perspective on the future of digital advertising at the intersection of traditional, iconic publishers and the power and impact of video formats," said Jerry Wind, Lauder Professor and Professor of Marketing, The Wharton School."Today's announcement demonstrates our ongoing commitment to bridging academia and industry as a catalyst for deeper insights, bolder innovation and the broader positive impact of advertising and marketing." "I am honored to join the Advisory Board of such a deeply respected institution as the Wharton Future of Advertising Program," said James G. Brooks, Jr. "I look forward to lending my expertise to the Program's research and direction to communicate the great potential of social video for brands and their audiences." About GlassView About Wharton Future of Advertising Program To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/glassview-ceo-james-g-brooks-jr-to-collaborate-with-the-wharton-future-of-advertising-program-on-research-into-the-future-of-digital-video-300292767.html SOURCE GlassView |