[January 29, 2015]

GfK, United Way Partner to Provide Bicycles to Inner-City Children in Baltimore

GfK has partnered with United Way of Central Maryland to donate 15 brand-new bicycles to inner-city children in Baltimore. During an event held yesterday in Baltimore, members of GfK Consumer Choices team in North America assembled and then donated the bicycles, which United Way will distribute to children enrolled in its homelessness prevention program in the Promise Heights area of Baltimore City.

United Way focuses on changing the odds for families and communities in central Maryland. By working to advance education, financial stability and health through innovative Family Stability programs, United Way helps put families on the path to self-sufficiency, while also reducing student mobility.

"Reliable transportation is a major impediment for Baltimore youth trying to get to school," said Gwilym Jones, Head of Sales, GfK Consumer Choices North America. "We are very glad to support United Way in its excellent efforts to provide much needed help to these young people. We cannot imagine a better way to spend our time and energy than giving these hard-working kids a leg up in their efforts to get ahead."

"We are very grateful to GfK's Consumer Choices team for donating its time and effort to help Baltimore's kids, "said Angie McAllister, Associate Vice President of Special Initiatives for United Way of Central Maryland. "By putting its generosity into action, GfK has made a material difference in the lives of young people who might otherwise have no way to obtain something as simple and life changing as a bicycle."

GfK Consumer Choices North America held its annual sales kickoff in Baltimore this week.

About GfK

GfK is one of the world's leading research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK's sales amounted to €1.51 billion.

To find out more, visit www.gfk.com/us or follow GfK on Twitter (News - Alert): https://twitter.com/GfK_en

About United Way of Central Maryland

For 90 years, United Way of Central Maryland has been the region's human service leader, encouraging all central Marylanders to give, advocate and volunteer. Its mission is to mobilize the community to improve people's lives. UWCM is dedicated to advancing education, financial stability and health for low-income individuals and families in central Maryland. By drawing upon local knowledge, data and expertise to understand the community's needs, UWCM is able to identify where gaps exist and concentrate on what works in addressing them - serving as a powerful advocate on critical health and human issues. UWCM supports programs and initiatives in the city of Baltimore and Anne Arundel, Baltimore, Carroll, Harford and Howard counties. For more information, visit www.uwcm.org.

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