| [April 16, 2012] |
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Galaxy 19 International Programming Platform Nears 250 Channels
LUXEMBOURG --(Business Wire)--
Intelsat (News - Alert) S.A., the world's leading provider of satellite services, today
announced that the international direct-to-home (DTH) community on
Intelsat's Galaxy 19 satellite grew in several key categories in 2011,
as more broadcasters from around the globe discover the tremendous reach
and value that the platform provides.
Intelsat operates the premier free-to-air U.S. ethnic DTH community
aboard the Galaxy 19 satellite. Located at 97° West, Galaxy 19 provides
complete coverage of the continental United States, the Caribbean,
Alaska and Hawaii. This coverage allows content providers worldwide to
deliver their programming to the growing number of large and varied
international populations living in the United States who want to keep
current with the latest news and entertainment from their home countries.
At the end of 2011, the international programming lineup aboard Galaxy
19 consisted of:
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Nearly 250 channels of programming
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Content in more than 40 languages (up 32 percent from the end of 2010)
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Programming originating from 66 countries (up 14 percent)
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53 channels of religious-themed content (up 29 percent)
Channels carried by Galaxy 19 cater to about 70 percent of those viewers
in the U.S. whose native language is not English or Spanish. About 83
percent of content is free-to-air, making it extremely accessible to key
audiences.
A recent survey conducted by IBOPE Zogby International revealed that the
Galaxy 19 international DTH community enjoys excellent penetration in
particular among Arabic and Farsi speakers living in the U.S., with
content viewed by 28 percent of Arabic speakers, and 3 percent of Farsi
speakers.
These communities are highly educated and prosperous, making them
attractive audiences for advertisers. These viewers are also loyal to
their satellite ethnic content providers, with an overwhelming majority
receiving their programming over satellite.
The strong popularity of Galaxy 19 demonstrates the value that content
providers can achieve by placing their channel on the platform, enabling
programmers to lower their costs and increase their return on
investment, as advertisers are ensured efficient and effective access to
their target audiences.
"North America is home to a growing number of viewers who seek diverse
and compelling programming from their native countries," said Kurt
Riegelman, SVP of global sales at Intelsat. "Because it is the premier
multicultural video neighborhood in the world, Galaxy 19 addresses this
need, offering hundreds of channels of content in more than 40
languages."
In addition to Galaxy 19, Intelsat also offers premier international DTH
communities on Intelsat 8 serving Australia and New Zealand, Intelsat
New Dawn serving Africa, and Intelsat 905, serving Western Europe.
Media attending NAB in Las Vegas, NV, are encouraged to visit Intelsat's
booth, located at SU-4919 at the Las Vegas Convention Center.
About Intelsat
Intelsat is the leading provider of satellite services worldwide. For
over 45 years, Intelsat has been delivering information and
entertainment for many of the world's leading media and network
companies, multinational corporations, Internet Service Providers and
governmental agencies. Intelsat's satellite, teleport and fiber
infrastructure is unmatched in the industry, setting the standard for
transmissions of video, data and voice services. From the globalization
of content and the proliferation of HD, to the expansion of cellular
networks and broadband access, with Intelsat, advanced communications
anywhere in the world are closer, by far.
Intelsat Safe Harbor Statement
Some of the statements in this news release constitute "forward-looking
statements" that do not directly or exclusively relate to historical
facts. The forward-looking statements made in this release reflect
Intelsat's intentions, plans, expectations, assumptions and beliefs
about future events and are subject to risks, uncertainties and other
factors, many of which are outside of Intelsat's control. Known risks
include, among others, the risks included in Intelsat's annual report on
Form 10-K for the year ended December 31, 2011 and its other filings
with the U.S. Securities and Exchange Commission, the political,
economic and legal conditions in the markets we are targeting for
communications services or in which we operate and other risks and
uncertainties inherent in the telecommunications business in general and
the satellite communications business in particular. Because actual
results could differ materially from Intelsat's intentions, plans,
expectations, assumptions and beliefs about the future, you are urged to
view all forward-looking statements contained in this news release with
caution. Intelsat does not undertake any obligation to update or revise
any forward-looking statements, whether as a result of new information,
future events or otherwise.

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