|[November 13, 2012]
A Free Dinner is Just a Text Away: Buffets, Inc. Launches Mobile Program in November
GREER, S.C. --(Business Wire)--
Fans of Buffets, Inc. portfolio of brands -- Ryan's®, HomeTown® Buffet,
Country Buffet®, Old Country Buffet®, Fire Mountain® and Granny's®
-- will have instant access to discounts in the palm of their hands,
thanks to a new texting program that is launching this week. To kick off
the chains' new SMS program, guests can take advantage of an aggressive
offer worth north of $10 - a free adult dinner buffet when another adult
dinner is purchased. One text coupon offer per person, per party is
allowed, and the incentive is not valid with any other discounts.
"There are more mobile phones being used today than any other type of
electronic media," said Buffets Chief Marketing Officer Jason Abelkop.
"Consumers are using their phones primarily to send and receive texts.
Sending a high-value text coupon is a great way to create a call to
action with a potential guest."
There are already nearly 1.6 Million e-mail based members of Crave
Connection, the company's digital communication platform. Guests who
participate in the texting program can expect similar savings and
special access offerings to those that email subscribers enjoy. The
program is free and is limited to no more than one offer per week.
Consumers can opt out at any time and cn participate in both the text
and email-based programs. The text-in program is being managed by one of
the pioneers in SMS digital communication, OTAir. They will be working
in tandem with Buffets' email-based loyalty club administrator, Fishbowl.
"The new mobile program allows us to further our connection with our
guests and provides them with faster access to offers and updates," said
Alice Crowder, Vice President of Marketing for Buffets, Inc. "Guests
don't have to remember to bring paper coupons, or dig for them in their
wallets. They just have to show us the coupons on their phones."
The Buffets, Inc. texting program will be compatible with most carriers
including Alltel, AT&T, Boost Mobile, Centennial Wireless, Leap
Wireless, NTelos, Sprint, T-Mobile, U.S. Cellular (News - Alert), Verizon Wireless and
Virgin Mobile. To join and participate in the program, users must enable
the text feature for their devices. For information on enabling this
feature, please consult your carrier. Standard texting and data charges
To begin receiving texts, consumers should simply text the location
specific code of their favorite Buffets' brand that is posted on the
exit doors of all restaurants. Offers will be valid for up to a week
after receipt, unless otherwise noted. Offers cannot be combined with
For more information, visit online at www.Buffet.com/mobilehelp.
About Buffets, Inc.
Buffets, Inc., the nation's largest steak-buffet restaurant company,
currently operates 350 restaurants in 35 states, comprised of 340
steak-buffet restaurants and 10 Tahoe Joe's Famous Steakhouse®
restaurants. The restaurants are principally operated under the Old
Country Buffet®, HomeTown® Buffet, Ryan's® and Fire Mountain® brands.
Buffets employs approximately 18,000 team members and serves
approximately 100 million customers annually. For more information about
the company, please visit www.Buffet.com.
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