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Four Industry Powerhouses Lead Directional Media Strategies 2009 Slate of SpeakersCHANTILLY, Va., June 22 /PRNewswire/ -- The Kelsey Group, a division of BIA Advisory Services, today announced the initial speaker lineup for Directional Media Strategies 2009: The Multiplatform Opportunity (DMS '09) (http://www.kelseygroup.com/DMS2009), its 30th conference covering the future of the Yellow Pages industry. DMS '09 takes place Sept 22-24, 2009, at the Hyatt Regency Grand Cypress in Orlando, Florida. The agenda features more than 40 influential executives from across the industry, including featured speakers Christopher Cummings, CEO of Marquette Group and chairman of both the Yellow Pages Association and the Association of Directory Marketing; Frank Jules, president and CEO, AT&T Advertising & Publishing; Donat Retif, CEO, Truvo; and David Swanson, chairman and CEO, R.H. Donnelley. "The speaker roster for DMS '09 features the leadership of the global Yellow Pages industry--the individuals and the companies whose efforts are transforming the industry from product-centric to performance-driven," said Charles Laughlin, senior vice president and program director, The Kelsey Report(R), and DMS '09 conference chairman. "Our goal is to produce a compelling, hard-hitting and insightful experience for all attendees, and we are confident this program will not disappoint." For this year's event, The Kelsey Group is partnering with the Yellow Pages Association, bringing DMS '09 to the widest and most diverse audience of senior executives from across the global directional media industry. The conference will reflect the challenges and opportunities presented by the changing local media landscape. The DMS '09 program features a special pre-conference bonus session titled, "Sales Innovation: Best Practices for the Next Decade," in which a panel of experts will offer insights on how directory advertising is evolving from a product sold on perceived value to one sold on demonstrated value, and what this means for the future. Other agenda highlights include: -- Mobile Search & Yellow Pages: Exploring the Business Model -- The Next Phase for Online SMB Video -- The Yellow Pages App Store: Product Demos -- Vertical Case Studies: Lessons for Yellow Pages Publishers -- Dissecting the Yellow Pages Business Model -- SEO Strategies for IYPs -- The Kelsey Group Debate: Is Yellow Pages a Victim of False Perception? -- Print Yellow Pages 2013: Critical Changes to the Core Product Conference sponsors include 3L System Group, Acxiom, AgendiZe, Local.com, MapCreator, Marchex and Telmetrics. International Classified Media Association (ICMA) is an association partner for this event. For more information regarding DMS '09, visit http://www.kelseygroup.com/DMS2009. About The Kelsey Group The Kelsey Group (http://www.kelseygroup.com/), a division of BIA Advisory Services, LLC, is the leading provider of research, data and strategic analysis on directories, small-business advertising, online local media, vertical market advertising and mobile advertising. As the premier analyst firm covering the directory publishing community and the emerging local search marketplace, The Kelsey Group provides advisory services (The Kelsey Report(R), Interactive Local Media, Marketplaces and Mobile Local Media), reports (Global Yellow Pages(TM)), research and data (Media Ad View, User View and Local Commerce Monitor), sales training, consulting (more than 400 individual assignments), and conferences (76 events). About BIA Advisory Services, LLC BIA Advisory Services, LLC, a subsidiary of BIA Financial Network, provides research, data, analysis, and financial and strategic consulting to media, telecommunications, technology, directory publishing, and local search companies. BIA Advisory Services includes The Kelsey Group, experts in traditional and online local media and advertising; BIA Research, providers of competitive and comparative market information and analysis through data services, specialized reporting, engineering studies and mapping; and BIA Consulting, specialists in business intelligence and corporate growth strategy, and the nation's leading communications appraisal and valuation firm. Additional information is available at http://www.bia.com/. BIA's blog is located at http://blog.bia.com/bia/ and the company can be found on Twitter through http://twitter.com/BIAfn. The Kelsey Group CONTACT: Eileen Pacheco, for The Kelsey Group, +1-781-556-1026,[email protected]; or MacKenzie Lovings of BIA Advisory Services, LLC,+1-703-802-2992, [email protected] Web Site: http://www.kelseygroup.com/ |