TMCnet News
Follett Names Roe McFarlane Chief Digital Officer for Higher Education BusinessWESTCHESTER, Ill., Aug. 11, 2016 /PRNewswire/ -- Follett Corporation today announced that Roe J. McFarlane has been named Chief Digital Officer for Follett Higher Education Group (FHEG), higher education's largest campus retailer. McFarlane joined Follett in 2013, most recently serving as senior vice president of ecommerce, digital product management and marketing. His latest promotion reinforces Follett's commitment to further advancing academic digital delivery and leading ecommerce platforms for its 1,000+ campus partners and millions of store customers. In his new role, McFarlane will continue to manage and drive business innovation in ecommerce and online analytics for FHEG's 1,600 eFollett.com virtual stores. He will also oversee digital advertising, strategic marketing and product management for Follett's academic tools and digital solutions such as includED®, BryteWave™ and Follett Discover™. "Led by Roe, our digital team has done a great job keeping pace with fast-changing technology and shifting customer expectations," said Ray Griffith, President and CEO of Follett Corporation. "I'm confident that the positive momentum behind FHEG's digital strategy and its value to the institutions we serve will continue to grow and accelerate under Roe's expanded leadership." Prior to Follett, McFarlane held leadership positions at Redbox, RR Donnelley Digital Solutions Group and Corel Corporation. He has a Bachelor of Arts from St. Francis Xavier University and a Master of Business Administration from University of New Brunswick, Canada. For more information about Follett, visit www.follett.com. About Follett Corporation | Follett.com Logo - http://photos.prnewswire.com/prnh/20130808/CG61018LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/follett-names-roe-mcfarlane-chief-digital-officer-for-higher-education-business-300312567.html SOURCE Follett Corporation |