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Excentus Launches Next-Gen Loyalty Products and Solutions to Increase Growth for Convenience Retailers at NACS 2017Excentus is launching its next-generation convenience retail loyalty solutions at the National Association of Convenience Stores (NACS) Show on October 18-20. The loyalty and marketing technology company, leveraging its 12-plus years of experience developing proven solutions for convenience retailers at over 10,000 locations, has created a best-in-class suite of turnkey loyalty programs exclusively for the c-store sector. These solutions, which will be unveiled this week at NACS, provide convenience retailers with 360-degree customer engagement, robust offer strategies, and exemplary technology infrastructure.
"At Excentus, we recognize that every convenience retailer is unique, and their approach to loyalty will be equally unique," said Brandon Logsdon, President and Chief Executive Officer at Excentus. "Launching a full suite of loyalty marketing products and solutions allows us to provide effective solutions to convenience stores of all sizes, developing and supporting an end-to-end operation that differentiates their brand, influences consumer behaviors and provides deeper insights to drive their business strategy." Excentus' new solutions help convenience and fuel retailers keep customers engaged every time they come into the store, with 360-degree customer engagement, vendor-funded promotions and a portfolio of offers retailers can choose from, as well as first-class technology infrastructure and strong KPI reporting to track the efficacy of the initiatives. Importantly, these turnkey loyalty solutions unlock the secrets to loyalty success - without requiring convenience retailers to hire internal loyalty expertise. "Leveraging Excentus' suite of loyalty services means convenience retailers have flexibility. Not only does our powerful loyalty engine integrate with existing technologies to build a more compelling loyalty program, but our extensive product offering enables operators to create unique offers and promotions," said Logsdon. "When paired with our expertise, marketing tools and program management services, achieving profitable changes in consumer behavior is possible for retailers of all sizes." For more information about the company's new convenience retail loyalty solutions or to speak with Excentus executives, please contact Vanessa Horwell at [email protected] (305-749-5342 ext. 232) or Emily Bowe at [email protected] (305-749-5342 ext. 246). Excentus, Enabling Loyalty From Beginning to End Excentus (www.excentus.com) is one of only a handful of global companies whose expertise in the design, development and implementation of loyalty programs comes directly from firsthand experience - the successful operation of its own Fuel Rewards® loyalty program. Excentus specializes in delivering optimal loyalty solutions for national and regional brands, Consumer Packaged Goods (CPG) manufacturers, grocery chains, convenience retailers and their customers. Driven by the knowledge that the right loyalty currencies can change consumer behaviors, Excentus provides a full complement of technologies, marketing solutions, analytics, and know-how to help companies build, manage and improve loyalty programs, offers and promotions across all customer channels, devices and touchpoints. Excentus' strategies and solutions are informed by unique, first-party consumer data and insights that simplify the complexity of program management as powerfully as they deliver results: higher revenues, increased foot traffic, deeper engagement and more satisfied customers.
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