| [November 20, 2008] |
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ExactTarget Arms Email Marketers With "Ten Things Your C-Suite Must Know About Email Now"
INDIANAPOLIS --(Business Wire)--
ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced today the release of a new whitepaper, No Executive Left Behind: Ten Things Your C-Suite Must Know About Email Now. As part of ExactTarget's new Executive Alert resource series, this whitepaper assists marketers in their quest to gain greater recognition and support for their high return on investment, subscriber-centric email marketing efforts.
No Executive Left Behind helps C-level executives better understand email marketing's strengths and the intricacies of developing a successful campaign. This free resource highlights why email is an integral part of maintaining strong customer relationships and details best practices for implementing an email campaign while avoiding key pitfalls.
"Our goal with this Executive Alert is to help dispel common C-suite email marketing myths such as the notion that more email is better because of the medium's high ROI," said Jeff Rohrs, vice president of marketing for ExactTarget. "While the nuances and strengths of the email medium may be widely known in online marketing circles, email marketers cannot assume that executives have the same points of reference. It is the responsibility of email marketers to drive a subscriber-centric philosophy in their organizations in order to avoid ill-advised or even desperate actions that alienate subscribers, cripple email deliverability and damage long-term email marketing ROI."
No Executive Left Behind: Ten Things Your C-Suite Must Know About Email Now arms email marketers with statistics and insights that can serve as the basis for a discussion with their own executives. Key takeaways include:
Email is not direct mail, and the inbox is not the mailbox - it's a far more personal space.
"Batch and blast" is not a strategy - it's a recipe for subscriber revolt and delivery disaster
Email is best used for customer retention and lead nurturing - other tactics such as search marketing are better for customer acquisition.
No Executive Left Behind: Ten Things Your C-Suite Must Know About Email Now is available for free download.
About ExactTarget:
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
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