[February 11, 2016]

Ensuring Profitable Customer Web Experiences - Sharp Mobile-Friendly Design, Content, Data Analysis & Testing Key to Successful Web Experiences - Research and Markets

Research and Markets (http://www.researchandmarkets.com/research/qw3gmt/ensuring) has announced the addition of the "Ensuring Profitable Customer Web Experiences" report to their offering.

Most customer relationships now begin on the web. Many of these engagements are for increasingly complex sales, service, and support opportunities and issues. Many of these interactions occur over customers' mobile devices.

Web experience personalization, bolstered by web site testing, can:

• Increase sales
• Raise Order Values
  
• Generate greater customer satisfaction and loyalty
  

But web personalization is not a simple or inexpensive strategy to execute. In order to be successful, there are institutional as well as technology hurdles to overcome.

Key Topics Covered:

1. Introduction

2. Summary and Recommendations

3. Legal Disclaimer

For more information visit http://www.researchandmarkets.com/research/qw3gmt/ensuring

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160211006148/en/

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