TMCnet News
Eloqua Launches Web Services Application Programming Interface(Wireless News Via Acquire Media NewsEdge) Eloqua, a supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, has announced the Eloqua Web Services Application Programming Interface (API), a Web Services API for marketing automation. The company said the release further extends the flexibility and functionality of Eloqua's demand generation applications. Using the Eloqua Web Services API, organizations can now quickly and easily integrate any application, service or non-standard Customer Relationship Management (CRM) system with their Eloqua solution. The functionality complements Eloqua's integration with CRM systems, including Salesforce.com, Siebel On-Demand and Microsoft CRM. Eloqua's Web Services API, according to the company, is the only Web services solution for marketing automation that has been developed with a pure simple object access protocol (SOAP) API. This enables Eloqua's customers and partners to integrate the Eloqua Conversion Suite, the family of integrated demand generation applications, into any business application or service. "Eloqua's Web Services API will make it even easier for customers to maximize the value and utility of their marketing automation solutions," said Suaad Sait, CEO of ReachForce. "The seamless integration between ReachForce's role-based data services and Eloqua's demand generation applications provides our joint customers with the highest quality solution to build and execute results-driven multi-channel marketing campaigns." "Eloqua is fully committed to a broad and deep Web services strategy in order to enable the integration of best-of-breed capabilities and applications for marketing automation," said Steven Woods, CTO of Eloqua. "Our ability to speed the cost-effective development and integration of Web services within and across applications will provide a measurable value to our customers and partners alike." ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News |