[August 27, 2008] Eloqua launches Web Services API Tweet (Telecomworldwire Via Acquire Media NewsEdge) Eloqua, a supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, has announced the launch of the Eloqua Web Services Application Programming Interface (API). According to Eloqua, the Eloqua Web Services API is the industry's first Web Services API for marketing automation. It will enable an organisation to integrate any application, service or non-standard Customer Relationship Management (CRM) system with the Eloqua solution, complementing Eloqua's integration with various CRM systems such as Salesforce.com, Siebel On-Demand and Microsoft CRM. The Eloqua Web Services API has been developed with a pure simple object access protocol (SOAP) API, enabling Eloqua customers and partners to integrate the Eloqua Conversion Suite into any business application or service. Pricing and availability details for the product have not been announced. ((Comments on this story may be sent to [email protected])) Copyright ? 2008 M2 Communications Ltd. [ Back To TMCnet.com's Homepage ]