Eloqua launches Web Services API
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[August 27, 2008]

Eloqua launches Web Services API

(Telecomworldwire Via Acquire Media NewsEdge)
Eloqua, a supplier of automated demand generation applications and
expertise for business-to-business (B2B) marketers, has announced the
launch of the Eloqua Web Services Application Programming Interface
(API).

According to Eloqua, the Eloqua Web Services API is the industry's
first Web Services API for marketing automation. It will enable an
organisation to integrate any application, service or non-standard
Customer Relationship Management (CRM) system with the Eloqua solution,
complementing Eloqua's integration with various CRM systems such as
Salesforce.com, Siebel On-Demand and Microsoft CRM.

The Eloqua Web Services API has been developed with a pure simple


object access protocol (SOAP) API, enabling Eloqua customers and
partners to integrate the Eloqua Conversion Suite into any business
application or service.

Pricing and availability details for the product have not been
announced.


((Comments on this story may be sent to tww.feedback@m2.com))

Copyright ? 2008 M2 Communications Ltd.

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