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ELLE.com Launches Customized Online Shopping Search Powered by TheFind.comMOUNTAIN VIEW, Calif. --(Business Wire)-- ELLE.com (Hachette Filipacchi Media U.S., www.hfmus.com) has partnered with TheFind Inc. (www.TheFind.com), a leading shopping search engine that quickly discovers millions of lifestyle goods, to create an online shopping experience that is aligned with the sophisticated, fashion-forward sensibility of ELLE. TheFind.com's uniquely powerful search tools enable ELLE.com users to quickly and efficiently find products across clothing, accessories and beauty categories. ELLE.com editors will serve as curators of the shopping site, selecting the retailers, brands and designers that reflect the current trends and taste of the magazine and its readers, thereby creating a customized, branded shopping experience unique to ELLE. "ELLE has always been the ultimate shopping resource for smart, stylish women. Our readers want immediate access to the fashion and beauty products we feature in the magazine and online so they can reinterpret the trends and styles that we show in their own personal way," said Roberta Myers, Editor-in- Chief of ELLE. "By partnering with TheFind, we've created a resourceful shopping destination for our users," said Keith Pollock, Executive Editor, ELLE.com. "This shopping tool perfectly complements the editorial content of the magazine, which will serve as the inspiration for our designer additions each month, and will continually shape the cache of products and retailers available via our partnership with TheFind." "We've tailored our overall capability to specifically reflect the ELLE fashion sensibility and visual appeal on their new shopping website," said Siva Kumar, CEO of TheFind Inc. "We are able to leverage our comprehensive roster of brands, retailers and features by working with partners like ELLE who have a unique voice and style. By allowing editors to link consumers directly to the products that match the ELLE experience, we are taking the work out of the search. The result is an incredibly simple, interactive experience for the consumer." ELLE.com currently offers more than 200 selected retailers and brands, including iconic fashion labels such as Giorgio Armani, Gucci and Ralph Lauren, coveted brands such as Christian Louboutin and Manolo Blahnik, hip boutiques including Ron Herman, Satine Boutique, Scoop NYC and Tracey Ross, celebrity favorites like Tory Burch and Marni, and beauty must-haves such as Bliss, Stila and Philosophy. Features previously offered only to TheFind.com users will also be available on ELLE.com, including a style book called MyFinds, which saves recent searches and creates a personal shopping lookbook for the consumer. The jointly powered site launches today, and is accessible at www.ELLE.com. TheFind and Hachette have also collaborated on customized shopping sites for Woman's Day, Metropolitan Home, Home and ELLE Decor magazines, which are accessible through www.womansday.com and www.pointclickhome.com. About ELLE.com ELLE.com is ELLE's service-oriented sibling exists as both complement and counterpart to the magazine, focusing on fashion, beauty, and style - with a brain. While maintaining ELLE's uniquely sophisticated tone, ELLE.com presents a behind-the-scenes, how-to world. The site is the insider's style guide with a global outlook, providing both convenience and high-end inspiration. Satisfying the expectations of the ELLE reader while taking advantage of the Web's immediacy and depth, ELLE.com is the point at which aspiration and acquisition intersect. About Hachette Filipacchi Media U.S. Hachette Filipacchi Media U.S. (www.hfmus.com) enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company's editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); Fashion (ELLE, ELLEgirl); Shelter (ELLE Decor, Home, Metropolitan Home, PointClickHome, and Special Interest Publications Group); Women & Health (Woman's Day and Woman's Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardere's (www.lagardere.com) media division Lagardere Active, a producer of special interest content in over 40 countries. About TheFind, Inc. TheFind Inc. (www.TheFind.com) offers the leading shopping search engine that delivers comprehensive, visually compelling results for products, specializing in the lifestyle goods category. From the most popular e-commerce sites to the most unique, hard-to-find brands, TheFind.com uniquely crawls the Web to find more than 200 million products. By using its patent-pending "product ranking" technology, TheFind.com displays the best-selling products, brands and stores for any shopping search right on the first page of results - saving consumers time and money. TheFind Inc. family includes leading fashion shopping website Glimpse (www.Glimpse.com), which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products, and TheFindGreen (www.TheFindGreen.com), which finds organic brands, green stores and environmentally friendly products, all in one place. TheFind Inc. promotes shopping that gives back to the community through its Color For A Cause campaigns, which have included charitable beneficiaries such as The Susan G. Komen Foundation, Doctors Without Borders and Global Green USA. TheFind Inc., headquartered in Mountain View, Calif., is backed by leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners. |
