[July 03, 2008]

Efficient Frontier: Efficient Frontier wins search engine marketing deal with moneysupermarket.com and travelsupermarket.com

(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:03072008

Leading price comparison sites moneysupermarket.com and
travelsupermarket.com have today moved their search engine marketing
technology and services to Efficient Frontier.

The decision to move to Efficient Frontier was based on its proven
technology and knowledgeable account development team. It will optimise
and manage huge complexity across hundreds of thousands of keywords and
hundreds of different conversion metrics for moneysupermarket.com and
travelsupermarket.com across their search campaigns.

Efficient Frontier will drive efficiency and support the price
comparison sites' growth strategy using its patented portfolio
management technology. Using this technology, bid management is
optimised and automated using complex algorithms mirroring those used
on Wall Street in order to achieve a higher level of return on
investment across an even greater scale of campaigns.

Alan Harding, Head of Search at moneysupermarket.com, said: "Search is
one of the most important channels for us to drive activity to our
websites. After a very thorough examination of search engine marketing
businesses, we have chosen Efficient Frontier to work with our in-house
team of search professionals. Its technology and expertise will help us
manage our complex search campaigns, which span many different
industries."

David White, General Manager of Efficient Frontier Europe, said: "We're
delighted that moneysupermarket.com has chosen to work with us to
leverage our highly evolved technology to manage its large scale search
campaigns. By combining its extremely sophisticated advertiser
requirements for its search campaigns with our unique portfolio
optimisation technology, it will get even greater returns from its
marketing investment."

About moneysupermarket.com and travelsupermarket.com

moneysupermarket.com and travelsupermarket.com are price comparison
sites designed to save consumers time and money. Consumers using the
sites have access to an email-alert service and to more than:

--50 energy tariffs

--20,000 mobile phone deals

--20 broadband providers

--60 car insurance providers

--60 home insurance providers

--600 airlines

--150,000 hotels

--4,000 mortgages

--4,000 savings accounts

--300 credit cards

--500 personal loans

--300 current accounts.

About Efficient Frontier

Efficient Frontier is the market and technology leader in providing
Search Engine Marketing (SEM) solutions for leading global advertisers
and agencies. Founded in 2002, Efficient Frontier pioneered the
application of modern portfolio theory to SEM and today combines its
core algorithms and bidding technology with comprehensive strategic and
tactical services to manage more than $500 million in global search
spend. The largest and most sophisticated advertisers and agencies
partner with Efficient Frontier to achieve and sustain optimal return
on investment and ongoing campaign growth and efficiencies in highly
competitive and volatile search marketplaces. The company has 200
employees and is headquartered in Mountain View, CA with offices in New
York, the United Kingdom, France, Germany, Hong Kong and India, and
licensing partnerships in Japan and Australia. Efficient Frontier is a
privately held company with funding from Redpoint Ventures and Cambrian
Ventures. For more information, please visitwww.efrontier.com and
subscribe to the Efficient Frontier blog athttp://blog.efrontier.com/

CONTACT: Andrea Gissdal / Sarah Musselbrook, The itpr Partnership
Tel: +44 (0)1932 578 800
Fax: +44 (0)1932 578 801
e-mail: andreag@itpr.co.uk
WWW; http://www.itpr.co.uk

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Copyright ? 2008 M2 Communications Ltd.

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