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Efficient Frontier: Efficient Frontier Announces Availability Of First Uksearch Engine Marketing Report; Google's Strength Increases As ROI Improves By 14%(M2 PressWIRE Via Acquire Media NewsEdge) RDATE:09052008 Efficient Frontier, the largest Search Engine Marketing company worldwide, has today announced the release of itsUKSearch Engine Performance Report: Q1 2008. The report shows that Google still dominates UK Search Advertising - capturing 85% of search engine spending in Q1 2008 and increasing its ROI by 14% since Q4 2007. In the same period, MSN made modest gains in share of search spending as it offers the highest ROI of the three search engines, in spite of the last quarter's 16% increase in Cost Per Click. Efficient Frontier'sUKSearch Engine Performance Report: Q1 2008 shows a difficult quarter for Yahoo! with sharply declining Click Through Rates (-38%) and a subsequent decline in ROI of 6% in Q1 2008 versus Q4 2007. However, much of this decline might be attributable to Yahoo's expansion of its partner syndication network into high volume, lower quality sources of search traffic. David White, general manager, Efficient Frontier Europe comments, "We are seeing an increasingly strong front runner in Google in the UKand broader European markets. Efficient Frontier optimisesSearch campaigns for our clients, and our algorithm-based technology continuously evaluates the optimum bids across the three engines. We are agnostic about where we spend our clients' money and find ourselves raising our investment in Google based solely on the results. This report gives our clients and the wider search community visibility into how the search engines perform for our client base, relative to each other." TheSearch Engine Performance Report: Q12008 was completed by Efficient Frontier based upon analysed data from a fixed sample of UK search engine advertisers across multiple verticals, including; retail, finance, travel and telecommunications. The company considered factors such as: search engine spend, click-through-rates (CTRs), cost per click (CPC) and return on investment (ROI). About Efficient Frontier Efficient Frontier is the market and technology leader in providing Search Engine Marketing (SEM) solutions for leading global advertisers and agencies. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to SEM and today combines its core algorithms and bidding technology with comprehensive strategic and tactical services to manage more than $500MM in global search spend. The largest and most sophisticated advertisers and agencies partner with Efficient Frontier to achieve and sustain optimal return on investment and ongoing campaign growth and efficiencies in highly competitive and volatile search marketplaces. The company has 200 employees and is headquartered in Mountain View, CAwith offices in New York, the United Kingdom, France, Germany, Hong Kong and India, and licensing partnerships in Japanand Australia. Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures. CONTACT: Andrea Gissdal / Sarah Musselbrook, The itpr Partnership Tel: +44 (0)1932 578800 e-mail: [email protected] WWW: http://www.efrontier.com ((M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected])). Copyright ? 2008 M2 Communications Ltd. |