[May 23, 2013] ECDC's StudentConnect to Deploy Pilot Program for Northern California School District Tweet May 23, 2013 (Close-Up Media via COMTEX) -- East Coast Diversified Corp., a holding corporation with a diversified group of technology companies and the parent company of StudentConnect, announced that it will begin a pilot program for a Northern California School district in early June 2013. According to a release, upon the pilot programs success, ECDC will be given the opportunity to implement the solution throughout the rest of the district. "We are solving a very difficult problem that has affected a majority of school transportation systems for decades," said Kayode Aladesuyi, ECDC's CEO. "And in the process, we're bringing great benefits to all stakeholders: the schools, the parents, the children and the businesses that support the program." StudentConnect, the company said, is an integrated student transportation and class attendance management system. Utilizing the a wireless communications between GPS (Global Positioning Satellite) and RFID (Radio Frequency Identification) to provide the most advanced school transportation and attendance information to parents and schools in real time, StudentConnect uses a proprietary technology for wireless communication between GPS and UHF RFID interrogators to deliver the messages. StudentConnect is a free service available to school districts with zero cost to the school or taxpayers for both hardware implementation and ongoing communication services. "ECDCs StudentConnect technology will allow us to safely and effectively track the pick up and drop off of our students," said the Transportation Director of the Northern California School District. "We have been waiting for this technology for a long time as it will help to solve the transportation crisis within our school district." StudentConnect is delivered at no cost to the school, parent or taxpayers, the company added, as the messages are funded by local and corporate advertisers. Advertisers pay a fee for each message delivered to parents with the advertisers' message, link to coupon and contact details. Advertisers are able to specifically target school districts or individual schools in order to reach their relevant audiences. "StudentConnect creates a unique opportunity for businesses to demonstrate a policy of corporate responsibility toward student safety in communities they do business," said Monica Benjamin, ECDC Director of Advertising Revenue and Content Management. "Advertisers can engender the brand loyalty of parents out of appreciation for receiving safety notification regarding their children. StudentConnect is especially effective for small and local business owners who have a hard time targeting and engaging specific audiences for their businesses. In addition, over 90 percent of recipients will read the advertisers' messages, something not seen in virtually any other advertising medium." More information: www.eastcoastdiversified.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]