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DWA Endorses CDT Privacy Principles(Wireless News Via Acquire Media NewsEdge) The Digital Watermarking Alliance (DWA), an international group of companies involved in commercializing digital watermarking solutions, announced its endorsement of the Privacy Principles for Digital Watermarking issued by the Center for Democracy & Technology (CDT). Digital watermarking is being widely adopted to support new entertainment experiences for consumers, enable new content distribution methods, communicate copyright information, monitor broadcasts and Internet traffic, enhance security of documents, protect brands, and identify specific copies of media. Even though billions of digitally watermarked objects have been successfully deployed without any known privacy issues, and only a very small subset of watermarking applications have any potential bearing on privacy, the DWA believes that by proactively embracing best practices as recommended by the CDT, potential privacy issues can be effectively addressed prior to new solutions being implemented. This will ease the way for broad industry-wide adoption, enable new media distribution models, and enhance access to valuable content for consumers. The DWA also announced it will undertake outreach efforts to ensure digital watermarking applications across all forms of media content are designed with privacy principles in mind, and will continue to advocate for awareness within the industry of the need for strong privacy stewardship in the distribution of digital content. "Digital watermarking has enjoyed broad adoption across many segments of industry and government, and in areas where interoperability is necessary and privacy needs to be safeguarded, we believe watermarking is an ideal solution," said Reed Stager, chairman of the Digital Watermarking Alliance. "The combination of digitally watermarked content and respect for consumer privacy will further broaden adoption and unleash new distribution models. We applaud the Center for Democracy & Technology's focus on digital watermarking and its efforts to gather input from a broad array of stakeholders in developing its recommended best practices." ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright ? 2008 Wireless News |