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Digital River to Present at eTail West 2009Feb 24, 2009 (Close-Up Media via COMTEX) -- Digital River, Inc., a provider of global e-commerce solutions, announced that it is speaking and exhibiting at eTail West 2009. During the conference, Digital River is being represented by its business units BlueHornet Networks, a provider of email marketing solutions, and Netgiro Systems, a global payment service provider. The event takes place through February 26 at the JW Marriott Desert Ridge in Phoenix, Ariz. According to a release, Digital River is featuring BlueHornet's email marketing solution, including its SureSegments advanced segmentation database. SureSegments allows marketers to easily combine data from multiple online and offline channels to identify their most profitable customers and send email messages based on a variety of criteria, including lifetime value, purchase recency and frequency, cart abandonment, cross-sell recommendations and more. Additionally, a representative from BlueHornet will moderate the Multi-Channel Marketing and Integration track of the conference. Digital River is showcasing a variety of global online payment processing services from its business unit Netgiro Systems. Representatives from Netgiro is demonstrating how optimizing an online payment program and adding alternative payment methods to an e-commerce site can help e-tailers increase online sales. Netgiro also is participating in a panel discussion titled, "Discovering the Intricacies of Payment Methodologies in the Online Space." The eTail conference provides attendees with information on strategies to fine-tune retail enterprises, and drive loyalty and incremental revenue growth. Information: www.etail2009.com ((Comments on this story may be sent to [email protected])) |