TMCnet News
Digital River Announces Winners of its 2006 ICE Awards for Internet Commerce Excellence; Honors E-Commerce Achievements by Client Companies from around the WorldMINNEAPOLIS --(Business Wire)-- June 1, 2006 -- Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced the winners of its 2006 ICE Awards for Internet Commerce Excellence. The winning companies were honored during ceremonies held in conjunction with Digital River's Global Network Sales Summit conferences in Seattle and Spain. Digital River presented awards in nine categories to client companies putting e-commerce best practices to work to optimize and drive revenue through their online stores. The winners include: -- CircuitCity.com for Best Performance by an Online Retailer; -- CA and Trend Micro Incorporated for Best International E-Commerce Strategy; -- CA, Nuance Communications, Inc. and Symantec Corp. for Best Strategic E-Marketing Performance; -- Big Hammer, an Edgenet solution, and Uniblue Systems for Best Network Sales Performance; -- Sonic Solutions and Transparent Language Inc. for Best Product Launch; -- Allume Systems, a Smith Micro Company, and Pixmantec for Best Performing Promotion; -- Adobe Systems Incorporated and TriCad GmbH for Rookie-of-the-Year; -- Pinnacle Systems, Inc. and Star Finanz GmbH for Highest Online Sales Growth; and -- PC Tools for E-Commerce Achievement. "Our ICE Awards winners demonstrated a strong commitment to selling online by embracing the latest e-commerce tactics, campaigns and tools," said Joel Ronning, Digital River's CEO. "This year there was a significant emphasis placed on analytics, precision and discipline in order to optimize and re-charge e-commerce strategies and sites. By combining these strategies, our winners turned in some remarkable results." Digital River's award winners were selected using two different methods. More than half of the companies submitted entries, which summarized the e-commerce best practice campaigns they implemented and the results they generated, and were subsequently chosen as winners by a judging panel. The other ICE Awards winners were determined based on a thorough data analysis of the financial results generated through their online stores. "By leveraging Digital River's Fireclick Web analytics service, we learned how valuable site optimization can be and implemented many changes to our site," said Ed McGuiggan, director of programs marketing for Nuance Communications, Inc. "We decreased the exit rates from our most popular page by 50 percent while we increased product sales on another page by 15 percent. Using Fireclick helps us make marketing decisions based on statistically-valid metrics." Nuance is a world leading supplier of speech and imaging solutions. "Digital River's global e-commerce infrastructure and services helped us launch six new, localized e-commerce sites, including regionally-targeted marketing programs, in the EMEA region last year," said Helen Griffiths, consumer Web marketing manager for CA. "Entering new markets with a strategy focused on site localization paid off for us. As a result, we increased our online revenue by 500 percent, and grew our store traffic six-fold using paid search and online advertising programs. Our promotional activities were so successful that they accounted for 48 percent of our sales during one month." CA is one of the world's largest IT management software companies. "By working with Digital River, we were able to capitalize on the growing consumer trend toward digital downloads versus physical software purchases," said David Meiselman, vice president of online sales and marketing at Transparent Language. "Digital River provided us with the e-commerce infrastructure necessary to support the purchase of digital software downloads from our site. As a result, we now see approximately 70 percent of our consumers opting for a software download instead of purchasing a packaged product. This additional delivery method has helped us increase our site sales by more than 75 percent." Transparent Language is a leader in language learning solutions. About Digital River, Inc. Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services. Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234. Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners. |
