TMCnet News
Dialogue Communications introduces payforIT online(Telecomworldwire Via Acquire Media NewsEdge) UK mobile payment initiative payforIT is expanding onto the Internet with the help of mobile interactive specialist Dialogue Communications. payforIT reportedly allows consumers to pay for content, goods or services up to the value of GBP10 via their mobile phone, with the cost of the online purchases deducted from their mobile bill. It has been in operation on mobiles for over a year and the initiative was launched on the Internet on Wednesday (7 May). The new payment mechanism is expected to offer shoppers an online payment alternative and enable Internet merchants to reach new customers. Initially, payforIT online will be used by mobile content providers for sales on their online sites, but it is also suitable to pay for items such as CDs, DVDs, flowers and books, along with paying for services such as cinema tickets or subscriptions. The payment pages are payforIT branded and once a user has decided to purchase an item, they are presented with the web payment pages and asked to enter their mobile number. The user then receives a text message with a payment code, which they enter into the web payment pages to complete the transaction. The cost of the purchase is charged to the user's mobile account. No other financial details were disclosed. ((Comments on this story may be sent to [email protected])) Copyright ? 2008 M2 Communications Ltd. |