[April 15, 2015] |
|
Demandware Advances One Platform Strategy
Demandware®
Inc. (NYSE: DWRE), the industry-leading provider of enterprise cloud
commerce solutions, today announced new capabilities that advance its
mission to empower retailers to provide consumers with a unified
commerce experience. The announcement was made at the company's annual Demandware
XChange Conference in Las Vegas.
Unified commerce requires the convergence of discrete systems --
traditional point-of-sale, call center, e-commerce and mobile
technologies - to reduce complexity and enable seamless consumer
engagement. According to a January 2015 study
led by the National Retail Federation, 53% of retail executives plan to
implement a unified commerce platform within five years and 86% plan to
do so over the next 10 years, making it the emerging standard as the
technology matures.
Demandware is addressing the need for unified commerce through continued
investment in its One Platform strategy. The following comprehensive
capabilities, delivered through the Demandware Commerce Cloud, further
extend the commerce platform leader's offering across channels and into
the store:
-
Store Center - a new enterprise cloud point-of-sale (POS)
solution based on Tomax technology, which Demandware acquired in
January of 2015. Store Center includes fixed, virtual and mobile POS
capabilities that empowr store associates to serve consumers on the
sales floor, personalize in-store experiences, and improve operational
efficiency.
-
Order Center - a comprehensive distributed order management
solution that enables buy-anywhere, fulfill-anywhere experiences.
Enhancements include stronger integration with the platform to enable
a shared view of price, promotion and other information; and
simplified integration and customization options. Order Center is also
now localized and available for the European market.
-
Predictive Merchandising - a new site personalization solution
built on intellectual property obtained through the acquisition of
CQuotient. Predictive Merchandising uses leading-edge data science and
predictive intelligence to deliver product recommendations that
personalize site experiences, maximizing conversion rates and order
value while strengthening the relationship between the customer and
the brand.
-
Predictive Email - an email personalization solution, based on
CQuotient technology. Predictive Email harnesses data from all
customer touch points and creates a predictive portrait for each
individual. Retailers are able to tailor the content of email messages
with the optimal choice of product, promotion or content to make them
as relevant as possible and encourage repeat shopping visits.
"Retailers are struggling with siloed systems that each address one
specific problem for one specific channel," said Jeff Barnett, chief
operating officer of Demandware. "They want a unified commerce platform
that eliminates the siloes and enables a true omni-channel experience."
"Demandware will continue to invest in technology that empowers
retailers to engage customers in new ways, online and in-store. With our
new solutions, retailers have choices. They can move at their own speed,
implementing the pieces that are important to them now and go from
there," continued Barnett.
About Demandware Demandware, the category-defining leader of
enterprise cloud commerce solutions, empowers the world's leading
retailers to continuously innovate in our complex, consumer-driven
world. Demandware's open cloud platform provides unique benefits
including seamless innovation, the LINK ecosystem of integrated
best-of-breed partners, and community insight to optimize customer
experiences. These advantages enable Demandware customers to lead their
markets and grow faster. For more information, visit http://www.demandware.com,
call +1-888-553-9216 or e-mail [email protected].
Connect With Demandware: http://twitter.com/demandware http://www.facebook.com/demandware http://www.linkedin.com/company/demandware?trk=top_nav_home http://blog.demandware.com/
[ Back To TMCnet.com's Homepage ]
|