TMCnet News
Demand booms for "generalist" marketers [...](City A.M. (UK) Via Acquire Media NewsEdge) Demand booms for "generalist" marketers Digital specialists are becoming less in demand, as companies turn more to "generalist" marketers, who can work across multiple channels. Speaking last week at the Adobe Digital Marketing Symposium in London, Adobe's EMEA marketing director John Watton said digital skills are now necessary as part of a "blend" of employees' expertise. (c) 2014 City A.M. |