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DataPop Launches OmniAds™; Enables Retail Marketers to Transform Product Catalogs Into Engaging Ads for Search, Shopping, and Social ChannelsLOS ANGELES --(Business Wire)-- DataPop (www.datapop.com), the leading product advertising company, today announced the launch of OmniAds™, a new product that helps retailers treat their merchandise catalogs like a set of potential ads, rather than static data records. OmniAds supports a wide range of publishers, including Google (News - Alert), Bing, Pinterest, Polyvore, Ebay, and Amazon. By leveraging semantics to fully understand consumer intent, DataPop connects retail products to what consumers really want. As a result, DataPop clients see dramatically better performing ad campaigns, statistically relevant test results, and valuable insights into how consumers engage with retail products. "As product catalogs power more retail ad spend, a more integrated approach to product merchandising has never been more important," said Jason Lehmbeck, CEO and founder of DataPop. "With OmniAds, we're providing a better way for retailers to understand consumer behavior across channels, while creating a visual environment that enables them to easily identify and execute the best merchandising strategies." OmniAds enables sophisticated product merchandising at Internet scale. Key features include:
Through its sophisticated testing and analysis UI, OmniAds allows clients to observe which strategies work best across their entire catalog, taking into account seasonality, promotions, and other market developments. Pier 1 Imports has leveraged DataPop to improve the performance of its product listing ad campaigns and has seen OmniAds' potential to deliver significant value across channels. Key DataPop clients, including Deckers Outdoor, Sport Chalet, OpenSky and NewEgg.com, will participate in a Marketer Council to advise on product roadmap and development. These retailers are innovative technology adopters whose input will be invaluable to the refinement and extension of the DataPop product suite. OmniAds is built on DataPop's patented Product Knowledge Graph™, which captures the meaningful relationships among every product and shopper seen. The Product Knowledge Graph leverages data from product catalogs, performance reporting, CRM, sales data, search queries, and crawled data from across the Internet. The Product Knowledge Graph now holds over 5 billion unique facts about products and shoppers, harvested from over 20 million SKUs and millions of consumer intent signals. About DataPop DataPop (www.datapop.com) is the leading product advertising company, enabling marketers to execute fine-tuned merchandising strategies across digital channels. Its flagship OmniAds™ offering allows retailers and brands to enhance their legacy product catalogs through the patented, multi-dimensional Product Knowledge Graph™ and seamlessly distribute to leading publishers. DataPop works with a number of exceptional brands and partners including BCBG, Ace Hardware, Deckers Outdoor, Sport Chalet, 1-800 Contacts, Kenshoo, Resolution Media, and 360i. Follow us on Twitter (News - Alert) @DataPop.
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