TMCnet News
Databook - Social Media Advertising Spend in China, 2015NEW YORK, July 29, 2015 /PRNewswire/ -- Social media advertising spend in China stood at US$2.3 billion by end of 2014, accounting for 9.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.5%. This growth is expected to continue in 2015 with brands expected to spend US$3.5 billion, representing an increase of 53.2% over 2014. Over the forecast period (2015-2019), Socintel360 expects Social media advertising spend to grow at a CAGR of 46.1% to reach US$16.1 billion in 2019, accounting for 24.3% of the total online advertising spend. - Market Share of Social Media: This report provides social media advertising spend growth dynamics, contextualizing it with broader online advertising spend. - Budget Allocation: This report provides budget allocation by key segments including advertising, staffing, consulting, and technology. - Channel Split: This report provides breakdown of social media advertising spend by desktop and mobile channels. - Format Split: This report provides break down by the following formats: Display Ad Spend Video Ad Spend Each of the format segments above is broken down further into channel – desktop and mobile. - Industry Split: This report provides breakdown of social media advertising spend across 14 key industry verticals. Food & Beverages Health & Beauty Technology & ICT Services Leisure Travel & Tourism Financial Services Automotive Media Entertainment Telecoms Retail Pharmaceutical & Healthcare Public Sector Real estate Education - Advertising Objectives: This report provides breakdown of social media advertising spend by key marketing objectives: Branding Direct Sales Lead Generation/Increase Traffic Product Launch ? - By Gaming: This report provides breakdown of social gaming advertising spend by following categories: Around Games & Apps Environment Ad Spend In Game Environment Ad Spend In Game Immersive Ad Spend Exclusive Advertising Games Spend - By Social Networking Sites: This report provides breakdown of social media advertising spend by key platforms (sites) for a period of 5 years (2010-2014). - Macroeconomic, Business and Consumer Drivers: Data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend Read the full report: http://www.reportlinker.com/p02909382-summary/view-report.html About Reportlinker ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - instantly, in one place. http://www.reportlinker.com __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/databook---social-media-advertising-spend-in-china-2015-300119327.html SOURCE Reportlinker |