[April 02, 2012]

Customer Relationship Metrics Launches Managed Service for Text Analytics

Data is everywhere, and for a smart enterprise none of it can be ignored. Data in obscure places in the cloud, on the web, or in deep pockets of the data center has value and, if carefully analyzed, can deliver great insight into the health of the organization and its relationships with customers.

In response to this challenge, Customer Relationship Metrics, L.C. has launched Text BI™, the latest in a suite of managed analytics solutions offered by the company. Text BI provides a solution for companies to take unstructured text-based data from surveys, emails, social media, CRM systems and other applications, and organize it into a format that makes it easy to analyze.

Dr. Jodie Monger, founder and president of Customer Relationship Metrics, says, "In the big data era, companies want to tap into vast information resorces - both online and within their own data centers - to glean valuable information about customer experiences, fraud, and competition. Yet the technology to turn this vision into reality is often expensive and time-consuming to deploy, or falls short because of a lack of analytical talent to convert the data into business intelligence."

Dr. Monger continued, "Text BI gives customer-centric enterprises an important means for leveraging big data and turning it into real business action that reduces costs, drives revenue, and enhances relationships with customers."

Deployment of Text BI begins with a thorough assessment of the data sources that are most important to the company. Armed with this information, Customer Relationship Metrics creates a roadmap and puts the proper tools in place to define a cohesive strategy for collecting and analyzing data. Once Text BI is deployed, customers have regularly scheduled meetings with analysts who are trained to review and interpret the data being collected.

ABOUT CUSTOMER RELATIONSHIP METRICS, L.C.

Customer Relationship Metrics, L.C., headquartered in Sterling, Virginia, is a provider of managed call center analytics and advisory services. Customer Relationship Metrics' business intelligence solutions use SaaS (News - Alert) data collection and reporting tools combined with subject matter expertise to significantly lower the in-house total cost of ownership and to eliminate the skilled personnel gap.

For more information, visit their award-winning blog at http://www.metrics.net/blog, or their website at http://www.metrics.net.

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