|[April 02, 2012]
Customer Relationship Metrics Launches Managed Service for Text Analytics
STERLING, Va. --(Business Wire)--
Data is everywhere, and for a smart enterprise none of it can be
ignored. Data in obscure places in the cloud, on the web, or in deep
pockets of the data center has value and, if carefully analyzed, can
deliver great insight into the health of the organization and its
relationships with customers.
In response to this challenge, Customer
Relationship Metrics, L.C. has launched Text BI™, the latest in a
suite of managed analytics solutions offered by the company. Text BI
provides a solution for companies to take unstructured text-based data
from surveys, emails, social media, CRM systems and other applications,
and organize it into a format that makes it easy to analyze.
Dr. Jodie Monger, founder and president of Customer Relationship
Metrics, says, "In the big data era, companies want to tap into vast
information resorces - both online and within their own data centers -
to glean valuable information about customer experiences, fraud, and
competition. Yet the technology to turn this vision into reality is
often expensive and time-consuming to deploy, or falls short because of
a lack of analytical talent to convert the data into business
Dr. Monger continued, "Text BI gives customer-centric enterprises an
important means for leveraging big data and turning it into real
business action that reduces costs, drives revenue, and enhances
relationships with customers."
Deployment of Text BI begins with a thorough assessment of the data
sources that are most important to the company. Armed with this
information, Customer Relationship Metrics creates a roadmap and puts
the proper tools in place to define a cohesive strategy for collecting
and analyzing data. Once Text BI is deployed, customers have regularly
scheduled meetings with analysts who are trained to review and interpret
the data being collected.
ABOUT CUSTOMER RELATIONSHIP METRICS, L.C.
Customer Relationship Metrics, L.C., headquartered in Sterling,
Virginia, is a provider of managed call center analytics and advisory
services. Customer Relationship Metrics' business intelligence solutions
use SaaS (News - Alert) data collection and reporting tools combined with subject
matter expertise to significantly lower the in-house total cost of
ownership and to eliminate the skilled personnel gap.
For more information, visit their award-winning blog at http://www.metrics.net/blog,
or their website at http://www.metrics.net.
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