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Customer Experience Management Study - Malaysia's Life Insurance Market, 2015 - Research and MarketsResearch and Markets has announced the addition of the "Customer Experience Management Study - Malaysia's Life Insurance Market, 2015" report to their offering. Customer experience is the accumulation of customers' experiences throughout their journey with the supplier, across any and all functions, products and services, and various touch points. We evaluate the various experiences provided by Malaysia's life insurer. This research service takes a look at the critical factors that influence customer behaviour throughout the three phases - pre-purchase, purchase, and post-purchase - of their journey through life insurers' touch points. The research service utilises the prorietary Customer Experience Index (CEI) methodology, as well as the widely used Net Promoter Scores (NPS) methodology to understand the dynamics of the interactions between customers and their insurer. Key Topics Covered: 1. Research Methodology 2. Executive Summary 3. CEM Study-Malaysia's Life Insurance Sector 2015 4. Understanding Pre-Purchase Behaviour 5. Understanding Purchase Behaviour 6. Understanding Post-Purchase Behaviour 7. Analysis by Customer Experience Index (CEI) 8. Company Analysis-Great Eastern Life Assurance 9. Company Analysis-AIA Berhad 10. Company Analysis-Etiqa 11. Company Analysis-Prudential Assurance 12. Final Words-What We Are Excited About 13. Appendix Companies Mentioned - AIA Berhad - Eastern Life Assurance - Etiqa For more information about this report visit http://www.researchandmarkets.com/research/qcjxs9/customer
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